China Digital English Language Learning Market Booming
Revenues in China to Spike to $931.8 million by 2018
SEATTLE, Feb. 13, 2014 /PRNewswire-iReach/ — China is now the top buying country of digital English language learning products, not only in the Asia region, but in the world, according to a new Ambient Insight report called “The 2013-2018 China Digital English Language Learning Market.” The five-year compound annual growth rate (CAGR) for digital English language learning products in China is 23.6% and revenues will nearly triple over the forecast period.
Revenues for these products will spike to a breathtaking $931.8 million in 2018, up from the $323.1 million reached in 2013. Due to the increasingly favorable market conditions, Ambient Insight has revised our China forecasts for digital English language learning products significantly upward from previous forecasts.
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“The substantial growth in revenues for digital English language learning products in China is due to four primary catalysts,” explains Chief Research Officer, Sam S. Adkins. “Tablet deployment in the schools, the growing use of English in higher education, strong consumer demand for mobile educational content, and the high demand for specialized forms of digital English like business English are all contributing to the rapid growth in China.”
This report includes two sections: a demand-side analysis and a supply-side analysis. The demand-side analysis breaks out five-year spending forecasts for six buying segments: consumer, corporate & business, PreK-12 academic, higher education, federal government, and local/provincial government. The buying behavior in each segment is quite different.
The supply-side analysis breaks out revenues by five learning technology product types: Self-paced eLearning, Collaboration-based Learning (live online tutoring), Digital Reference-ware (eTextbooks), Mobile Learning apps and edugames, and Mobile Learning VAS.
“There are challenges for suppliers who want to compete in China,” comments CEO Tyson Greer. “For example, navigating the Android app market can be daunting. There are hundreds of Android app stores in China. Paying for apps in those stores is anything but straightforward, and payment pathways and distribution channels are often quite complex, especially for international suppliers. This report maps out the payment and distributions challenges and provides recommendations to mitigate them.”
The mobile network operators (MNOs) are now major distributors of digital English language learning products to consumers in China. The supply chain (and the business models) can be quite complex. The MNOs partner with third-party suppliers for the content. All of the telecoms that offer digital English language learning VAS products are identified in this report.
“Subscription-based Mobile Learning content sold as a value-added service (VAS) is a relatively new type of Mobile Learning product–a fusion of packaged content and services,” adds Adkins. “We labeled this new product type ‘Mobile Learning VAS’ in 2009. By the end of 2013, China had eight major Mobile Learning VAS products on the market, each with millions of subscribers. The top revenue-generating type of Mobile Learning VAS in China is English language learning.”
Over 60 suppliers operating in China are cited in this report to help international suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets.
Media Contact: Sam Adkins, Ambient Insight, 360-805-4298, email@example.com
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SOURCE Ambient Insight