February 19, 2014
Choice Hotels To Launch Verified Online Reviews
ROCKVILLE, Md., Feb. 19, 2014 /PRNewswire/ -- Today Choice Hotels International, Inc. (NYSE: CHH) launched an online system, Verified Reviews, for ChoiceHotels.com. This new functionality provides consumers with an added layer of authenticity regarding reviews of Choice Hotels properties. Unlike other review sites, guests posting reviews on ChoiceHotels.com will be asked to provide their booking confirmation number to verify their stay at the hotel, and thereby provide potential guests with information from real guests in order to help them make their booking decision.
Robert McDowell, senior vice president, global distribution and loyalty, said, "Research indicates that booking decisions for 81 percent of consumers is influenced by comments posted on review websites. Choice Hotels has launched this new system in order to ensure that its valued customers are provided the most accurate information possible."
Verified Reviews on ChoiceHotels.com will feature a star rating scale. The ratings will be from one-to-five stars (five being the best), and will be based on Overall Experience scores.
Reviews and responses to those reviews will be moderated by a third-party company, Bazaarvoice, which will check for appropriate language and other key parameters prior to posting the review. Hotel responses will also be moderated by Bazaarvoice.
About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,300 hotels, representing more than 500,000 rooms, in the United States and more than 35 other countries and territories. As of December 31, 2013, 422 hotels, representing more than 31,000 rooms, were under construction, awaiting conversion or approved for development in the United States. Additionally, 81 hotels, representing approximately 7,200 rooms, were under construction, awaiting conversion or approved for development in more than 15 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide.
Choice Hotels International offers the Choice Privileges ® rewards program. With more than 19 million members worldwide, is one of the fastest growing hotel loyalty programs in the travel industry.
Additional corporate information can be found on the Choice Hotels International, Inc. web site, which may be accessed at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International Inc.
© 2014 Choice Hotels International, Inc. All rights reserved.
SOURCE Choice Hotels International, Inc.