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Alcoholic Drink Packaging Market UK 2014: Worldwide Industry Share, Investment Trends, Growth, Size, Strategy and Forecast Research Report 2014

February 20, 2014

Markets Research reports added deep and professional market research reports on Global and China "Alcoholic Drink Packaging Trends – UK – February 2014" market analysis and overview.

Albany, NY (PRWEB) February 20, 2014

While information on the label can be influential, the actual feel of the product can also sway shoppers’ purchasing decision.

Table of Content

Introduction

Definition

Abbreviations

Executive Summary

Market factors

Alcohol consumption in decline despite rising consumer confidence

Production costs on the rise

Recyclability important for drinks brands

Drinks brands and responsible drinking

Population changes need to be accommodated

Innovation in the Market

Figure 1: Proportions of alcoholic drinks NPD in the UK, by packaging type, 2009-13

The consumer

Glass bottles remain the most popular drinks packaging

Recyclability expected of drinks packaging

Figure 2: Drinks packaging-related habits, November 2013

Glass bottles still seen as most desirable for beer

Bottle shapes provoke varied reactions

Drinkers want to see more information on drinks packaging

Figure 3: Attitudes towards drinks packaging, November 2013

What we think

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Issues in the Market

Can cans become even bigger players in the beer market?

What role can packaging play in curbing discounting?

How can drinks brands use packaging to resonate with older drinkers?

Can the ‘feel’ of alcoholic drinks packaging help to build standout?

Trend Application

Trend: Objectify

Trend: Sense of the Intense

Mintel Futures: Brand Intervention

Market Drivers

Key points

Rising packaging costs put pressures on operators

Recycling in the UK

Figure 4: Business recovery and recycling targets for Great Britain, 2012-17

Figure 5: Packaging waste recovery and recycling, 2011

Figure 6: Household waste recycling rate in England, 2000/01-2012/13

The Courtauld Commitment

Figure 7: Results from the Courtauld Commitment 2, 2010-12

The Portman Code

Consumer confidence bounces back

Figure 8: Consumer Confidence Index, monthly, January 2007-January 2014

Population changes will affect packaging needs and recycling rates

Figure 9: Projected trends in the household structure of the UK population, 2013-18

Smaller households become more commonplace

Figure 10: Projected trends in the household structure of the UK population, 2013-18

Who’s Innovating?

Key points

New packaging grows its share in the NPD landscape

Figure 11: Alcoholic drinks NPD in the UK, by launch type, 2009-13

Bottles remain the most popular format for NPD

Figure 12: Alcoholic drinks NPD in the UK, by packaging type, 2009-13

Figure 13: Alcoholic drinks NPD in the UK, by packaging material, 2009-13

Caps are the most popular type of closure

Innovation in Spirits

Alternative packaging formats

Gifts and small bottles look to combat discounting

Colours and textures aim to drive shelf-standout

Collaborations contribute to lifestyle branding

A quest for uniqueness

Colour-changing features look to enhance sense of interaction

Innovation in Wine

Traditional bottle explores new dimensions

Brands continue to explore green packaging

New formats look to enhance convenience

Innovation in Beer and Cider

A focus on packaging and temperature

Easy drinking in the focus

The Consumer – Usage of Alcoholic Drinks

Key points

Glass bottles are most popular for beer and cider

Figure 14: Purchase of beer and cider in different formats, November 2013

Glass bottles lead, associated with quality and freshness

Despite low penetration, cans enjoy high volume sales

Plastic bottles are a notable format in the cider market

Other formats for drinking beer and cider

Glass bottles dominate the wine market

Figure 15: Purchase of wine in different formats, November 2013

Spirits and pre-mixes/cocktails also rely on glass bottles

Figure 16: Purchase of spirits and pre-mix drinks/cocktails in different formats, November 2013

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The Consumer – Packaging-related Habits

Key points

Summary of packaging-related habits

Figure 17: Drinks packaging-related habits, November 2013

Two thirds of drinkers try to recycle

Smaller bottle sizes could benefit the wine market

Holding the product is important for two in five

Online shopping continuing to grow

A bulk-buying mentality remains common

QR codes could have room for growth in alcoholic drinks

The Consumer – Packaging Associations for Beer

Key points

Glass bottles still seen as most desirable for beer

Figure 18: Consumer perceptions of different beer packaging formats, November 2013

Methodology

Figure 19: Correspondence Analysis, attributes associated with different types of beer packaging, November 2013

Cans dominate when it comes to convenience and value for money

Figure 20: Share of launches in the UK beer market, bottles vs cans, 2009-13

Metal (Aluminium) bottles could help to promote a premium image

Plastic bottles remain niche in the beer market

The Consumer – Visual Appeal of Bottle Shapes

Key points

Different shapes can provoke notably different consumer responses

Figure 21: Preference for bottles shapes, November 2013

Strong preference for thinner bottles

Curvy, soft-shaped bottles preferred over more angular ones

The Consumer – Attitudes towards Alcoholic Drinks Packaging

Key points

Summary of attitudes towards drinks packaging

Figure 22: Attitudes towards alcoholic drinks packaging, November 2013

Drinkers want to see clearer labelling on the packaging

Figure 23: Attitudes towards listing of contents on alcoholic drinks packaging, November 2013

Figure 24: Calorie and alcohol unit content of selected types of alcoholic drinks, 2013

Half of drinkers prefer to see the drink inside

Figure 25: Attitudes towards features of alcoholic drinks packaging, November 2013

Tradition plays an important role in labelling

Easy-open tops and temperature indicators interest two in five drinkers

Potential for ‘reusable’ bottles

Boxed drinks can leverage a strong value for money image

Figure 26: Attitudes towards value for money and price information in relation to alcoholic drinks packaging, November 2013

Strong interest in smaller bottles

Figure 27: Attitudes towards pouring and the sizes of alcoholic drinks packaging, November 2013

Smaller bottles help brands reach strategic price points

Scope to drive interest though portion control

Appendix – The Consumer – Usage of Alcoholic Drinks

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For the original version on PRWeb visit: http://www.prweb.com/releases/2014/02/prweb11601449.htm


Source: prweb



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