Airtel Africa innovates with Mobileum on Telco Big Data Analytics

February 24, 2014

BARCELONA, Spain, February 24, 2014 /PRNewswire/ –

Insights will enable Airtel Africa create tailored travel and roaming experiences for

Bharti Airtel (“Airtel”), a leading telecommunications services provider with
operations in 20 countries across Asia and Africa and Mobileum, Inc. (formerly known as
Roamware), a leading Telco Big Data Analytics company have announced the start of an
innovative Analytics project which will enable a deeper understanding of their customer’s
travel intentions, travel patterns and service usage habits while traveling. This will
help Airtel create a more enjoyable travel and roaming experience for Airtel’s customers.

http://photos.prnewswire.com/prnh/20140224/671325 )

Mobileum will analyze Airtel Africa customer, network and commercial data to generate
innovative insights on Airtel Africa’s traveling customer population like travel
prediction, roamer detection and roamer segmentation, amongst others. These insights will
enable Airtel Africa to create tailored travel and roaming experiences for their
customers. Airtel Africa operates in 17 countries across Africa with a customer base of
over 68 million across Africa. Mobileum is a strategic partner to Airtel and has roaming
solutions already installed in Airtel’s operations across Africa and Asia.

“Airtel is strongly invested in harnessing the power of technology to provide our
customers with a better roaming experience. Analytics will help us use the data that we
have on our customers, networks and operations to provide us with deeper insights on how
we are running our business and how our customers are using our services to help us serve
our roaming clients better.”, said Andre Beyers, Chief Marketing Officer, Airtel Africa.

“Airtel is a globally renowned operator and an early adopter of innovative
technologies and business models. It is a privilege to work with them on Telco Big Data
Analytics. We have provided a variety of innovative roaming solutions to Airtel and are
best placed to help the Group leverage the power of data in their networks with our
innovative Wisdom generating analytics portfolio. We look forward to starting a new
chapter in our engagement with Airtel Africa with Telco Big Data Analytics”, said Ori
Sasson, Chairman & CEO, Mobileum Inc.

About Airtel Africa

Airtel is driven by the vision of providing innovative mobile services to all. Airtel
has operations across African in: Burkina Faso, Chad, Democratic Republic of the Congo,
and Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria,
Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia.

About Bharti Airtel

Bharti Airtel Limited is a leading global telecommunications company with operations
in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company
ranks amongst the top 4 mobile service providers globally in terms of subscribers. In
India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile
commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services
including national & international long distance services to carriers. In the rest of the
geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had
over 287 million customers across its operations at the end of December 2013.

About Mobileum

Mobileum is Wisdom, not merely intelligence or insight. Our Telco Big Data Analytics
solutions promise mobile operators, Just Wisdom(R) from their biggest underutilized asset
- Data. Mobileum’s Traveler Analytics, Customer Experience Management and Data
Monetization solutions analyze petabytes of data daily to create revenue generating,
experience enhancing Wisdom for 615+ operators across 168 countries. Mobileum’s Just
Wisdom(R) promise is powered by Roamware’s rich brand heritage, leadership and proven
innovation. Mobileum combines unmatched experience and judgment to unlock value from
mobile operator data like never before. Get Just Wisdom(R) at http://www.mobileum.com

Media Contact:

Srinivas B Vijayaraghavan, Director Marketing

Tel: +91-9739970225 / srinivas.v@mobileum.com



SOURCE Mobileum Inc.

Source: PR Newswire

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