Wake Up and Smell the Bacon
March 6, 2014

Wake Up To Bacon With Oscar Mayer’s Bacon-Themed Alarm Clock iPhone App And Dongle

Brett Smith for redOrbit.com - Your Universe Online

Have you ever had voices from a nearby television or radio work their way into your early morning dreams? Now you can have that same experience – only using the heavenly smells and sounds of bacon.

Oscar Mayer has depicted some potential bacon-themed dreams in an epic new video as a part of the ad campaign for its new bacon-themed alarm-clock iPhone app and dongle, which wakes up its users with sounds of sizzling bacon, “bacon-isms,” and tiny puffs of bacon aroma.

"With nearly two million mentions of #bacon on Instagram, it seems people never get tired of bacon. That's why our team decided to develop a device to give folks what they long for most," said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer in a press release. "As the category leader, Oscar Mayer is thrilled to bring the first-ever, bacon-scented mobile device to market, giving bacon aficionados a new reason to welcome their morning alarm clocks."

The app, dubbed Wake Up and Smell the Bacon, is available for free in the App Store and functions as a conventional alarm clock. However, instead of playing music from a playlist or emitting a series of piercing, blood-curdling sounds – the app tries to gently wake up a sleeping user by playing the sounds of frying meat and pre-recorded “bacon-isms.”

"Experience bacon with all your senses," a voice from the app says. "Like the deepest root, like the stormiest ocean, it's briney cure endures. Bacon exceeds everything you ever imagined."

Unfortunately for chronic cravers of salted pork, the aroma-emitting device that plugs into an iPhone won’t go on sale, but a limited number will be made available through an online contest. To enter to win, contestants must complete a quiz on the Oscar Mayer website by April 4. Contest winners will receive the aromatic device six to eight weeks after applications close, the company said.

According to Mashable, a test run of the aroma device produced smells that were “more jerky than bacon.” The device also comes with a refill of the liquid that becomes those puffs of aroma destined to make their way into human nostrils.

The app, dongle and contest are the latest project from the Oscar Mayer Institute for the Advancement of Bacon, a "consortium of the world's greatest bacon minds dedicated to unlocking the bacon's deepest mysteries for the benefit of bacon lovers everywhere."

Last summer, the “institute” unveiled a campaign just ahead of Father’s Day called “Say It with Bacon” that referenced jewelry ads and the romance surrounding hand-crafted goods.

"Bacon. Is there any meat more noble?" asked Phil Roudenbusch, an ‘Oscar Mayer bacon cut and design chief’ in an online video released by the company.

"I always challenge my team to cut smarter,” he continued. “Because every cut of bacon has its own unique symmetry. Like a snowflake. The bacon will tell you how it wants to be cut.”

While bacon might be a good gift for Father’s Day, it doesn’t help if you’re trying to become a dad. A study released by Harvard University researchers in October found that eating large amounts of bacon and other “processed meat” can significantly reduce a male’s sperm count.