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OREO and Celebrated Food Innovators Michael Voltaggio, Roy Choi and Nguyen Tran Team Up for New Snack Hacks Video Series

April 8, 2014

EAST HANOVER, N.J., April 8, 2014 /PRNewswire/ — Today, OREO launches a new Snack Hacks video series which embodies the trend of remixing that is currently driving food culture. By-the-book recipes have been replaced with simple, but inventive new ways to be creative with food, whether it’s combining unexpected ingredients or dishes, or actually creating a new way to eat a classic. OREO is at the forefront of this movement, using remixing to drive innovation with the launch of Snack Hacks, a content series that transforms the cookie everyone loves into simple and unexpected food creations.

To view the Multimedia News Release, please click: http://www.multivu.com/mnr/7152251-oreo-snack-hacks-chef-recipes

From ramen burgers to donut-croissant hybrids to dessert pizzas, chefs have been experimenting by remixing food coast-to-coast. This trend has in turn inspired consumers to be more creative and imaginative with the food in their own homes, including inventive ways to “hack” OREO that go beyond twist, lick and dunk. These hacks range from using tools to enjoy the cookie in a new way- such as grinding cookies in a pepper mill over ice cream- to creating delicious OREO combinations – such as making OREO cookies and milk ice cubes for iced coffee. Regardless of the approach and combination, each Snack Hack is an opportunity for a more creative food experience with OREO.

“There will always be the classic way to enjoy OREO, but finding new ways to experiment with the cookie can be deliciously unexpected and fun,” said Kristin Hajinlian, Brand Manager, OREO at Mondelez International, Inc. “Snack Hacks combines the cleverness of hacking with the creativity that is happening in food culture. We hope it will inspire others to create with OREO.”

OREO and its fans have already made some amazing Snack Hacks, but now they’re about to get a little help from three food innovators – chef and owner of ink. and ink.sack restaurants Michael Voltaggio, food truck revolutionary and Kogi co-founder Roy Choi, and young gun Nguyen Tran of underground sensation, Starry Kitchen. These chefs are bringing their unique styles to OREO for a Snack Hacks video series launching on the brand’s YouTube channel April 8(th). You can see the videos here: www.youtube.com/oreo.

“We tapped Michael, Roy and Nguyen because we knew they would be up to the challenge of creating something that OREO had never done before,” said Hajinlian. “We’ve seen amazing response to the Snack Hacks that we have shared with our fans but we were curious to see what would happen if we gave an OREO cookie to some of the most innovative minds in the culinary world. We’re excited and amazed by what these three have created.”

Each chef’s Snack Hack is reflective of their style and personality, and stays true to the spirit of hacking food culture –super easy to make, minimal ingredients, and a delicious taste that only OREO can deliver:

    --  Michael Voltaggio's "OREO Fanatic Hack": Transforming the snacks people
        eat on game day or on any day, Voltaggio made his own version of chips
        and dip, replacing masa with OREO cookies to create OREO Tortilla Chips
        paired with Strawberry Salsa and an OREO Shandy using Lemon OREO
        cookies."I've always thought outside the box and experimented with food.
        In particular, I love to look at classics, pull them apart and put them
        back together in a different way which is why I was so excited to hack
        an iconic cookie like OREO," said Voltaggio.

    --  Roy Choi's "OREO Midnight Hack": Drawing inspiration from the late-night
        cravings that have catapulted the food truck movement, Choi paired OREO
        with protein, making Golden OREO-Crusted Chicken Tenders."Golden OREO
        cookies have so much flavor and they got me thinking about a hack that
        could go beyond dessert, especially for late-night.  My hack is made of
        up chicken, egg, flour and OREO cookies - you might not think these four
        things fit together, but together they are some of the best chicken
        tenders you'll have," said Choi.

    --  Nguyen Tran's "OREO Impulse Hack": Using everyday ingredients from a
        typical corner store, Tran mixed the cookie with diet cherry soda, pound
        cake and salted peanuts to create a surprising twist on a classic
        dessert - OREO Bread Pudding."For me, success has always been predicated
        on breaking the rules, and when presented with the crazy rare project to
        have fun with OREO in a different way, I HURDLED myself at the
        opportunity.  I couldn't have predicted that I could create a drink and
        dessert combo using just a few things any corner store has. I hope
        people enjoy my Snack Hack and that it opens a new world of undiscovered
        OREO deliciousness," said Tran.

In addition to the video series, the OREO Tumblr page will feature other clever and crazy hack ideas, and also ask fans to share new hacks with OREO. Are you ready? Join OREO at http://oreo.tumblr.com…and let’s hack.

About Mondelez International

Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, Oreo, LU and Nabisco biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.


    Contacts

    Julia Marget                             Alan Keane

    Mondelez International                   Weber Shandwick

    news@mdlz.com                            akeane2@webershandwick.com

    847-943-5678                             212-445-8410

http://photos.prnewswire.com/prnvar/20140408/MM96044

http://www.multivu.com/assets/7152251/photos/7152251-Michael-Voltaggio-Shandy-Final-md.jpg?1396405040

http://www.multivu.com/assets/7152251/photos/7152251-Roy-Choi-Chicken-Final-md.jpg?1396405060

http://www.multivu.com/assets/7152251/photos/7152251-Starry-Kitchen-Impulse-Final-md.jpg?1396405077

To view the Multimedia News Release, please click: http://www.multivu.com/mnr/7152251-oreo-snack-hacks-chef-recipes

SOURCE OREO


Source: PR Newswire



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