Biometrics Advancers Providing Identity Theft Solutions: Company To Feature Smart Wallet In National Ad Campaign on CNBC

April 17, 2014

CORAL SPRINGS, Florida, April 17, 2014 /PRNewswire/ –

Biometrics companies aim to increase mobile security for consumers and battle against
identity theft: NXT-ID, Inc. (OTCBB: NXTD), LifeLock (NYSE: LOCK), Intersections Inc.
(NASDAQ: INTX), Equifax Inc. (NYSE: EFX) and The Travelers Companies, Inc. (NYSE: TRV)

NXT-ID, Inc. (OTCBB: NXTD), a biometric authentication company focused on the growing
m-commerce market, announced that it will be featuring its next generation smart wallet,
Wocket(TM), designed to replace all the cards in your wallet in a CNBC ad campaign
starting in May. The add roll-out will commence prior to the previously announced May 28th
press conference and marketing event to held at the Plaza Hotel in New York City. The ad
campaign will focus on Wocket(TM)’s launch and its potential to revolutionize the payment

To read the full press release, please click here:


NXTD’s Wocket(TM) is a smart wallet in the same vein as the smart phone and smart
watch. NXT-ID is introducing its innovative, patent-pending Wocket(TM) as the next natural
step in the evolution of smart devices. Wocket(TM) is a next generation smart wallet
designed to replace all the cards in your wallet, with no smart phone required. The Wocket
works anywhere credit cards are accepted and only works with your biometric stamp of
approval. Credit, debit, ATM, loyalty, gift, ID, membership, insurance, ticket, emergency,
medical, business, contacts, coupon, and virtually any card can be protected on
Wocket(TM). More than 10,000 cards, records, coupons, etc. and 100 voice commands can also
be stored on Wocket(TM).

Companies Provide Safe – Identity Theft Solutions

As many Americans know, identity theft continues to be a rampant issue in society.
According to Wealth Daily, some two million complaints $1.6 billion of fraud was reported
to the Federal Trade Commission in 2013, with identity theft ranking as one of the most
common cases reported to authorities. Of the nearly 300,000 identity theft cases
nationwide, some 20% targeted younger adults in the 20-29 age group. This is likely due to
the age group’s inexperience with fraud and its lack of awareness of just how vulnerable
it is. Companies such as LifeLock (NYSE: LOCK), Intersections Inc. (NASDAQ: INTX), Equifax
Inc. (NYSE: EFX) and The Travelers Companies, Inc. (NYSE: TRV) have been working to
provide consumers with solutions to combat identity theft.

Trading Report

On Wednesday, LOCK finished the day up 1.80% on over 673,000 shares traded. INTX
closed up 1.65% on a little more than 87,000 shares traded, and EFX also had a positive
day, finishing up 2.06% on a volume of over 593,000. TRV closed Wednesday up as well, up
1.04% on over 1.8 million shares traded.

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