April 17, 2014
Sony PlayStation 4 Sales Top 7 Million
Enid Burns for redOrbit.com - Your Universe Online
Since its release last November the Sony PlayStation 4 has sold 7 million units globally, according to various media reports."The response from the global gaming community for PS4 has been overwhelming and we are truly humbled that gamers are selecting PS4 as their next generation console of choice," said Andrew House, President and Group CEO of Sony Computer Entertainment Inc, in a corporate statement according to BGR. "The PS4 journey has just begun, and although we are still facing difficulties keeping up with the strong demand worldwide, we remain steadfast in our commitment to meet the needs of our customers, and surpassing the wildest expectations of gamers by delivering new user experiences that inspire and engage. We look forward to unveiling many of these experiences to our fans in the coming months."
Sony sold over one million PlayStation 4 consoles in North America within the first 24-hours of the console's release. Since the console first became available, the momentum has continued.
Software for the console has also racked up significant sales. To date there are 120 titles released that are developed for the console. As of April 13 Sony reports that more than 20.5 million copies of games have sold in retail stores and through digital downloads on the PlayStation Store. That amounts to a 2.9 attach rate, meaning an average 2.9 games per console. IGN reports that in January the attach rate was closer to 2.3 for the PlayStation 4.
Microsoft's Xbox One, the competing console released the same month as the PlayStation 4, also reported sales of more than one million units on the first day of sales. The Xbox One then exceeded two million units worldwide within the first 18 days of availability.
Sales of the PlayStation 4 have outpaced the Xbox One. According to VGCharts, the Xbox One has sold roughly 4.2 million units as of April 5. In the same report, VGCharts said the PlayStation 4 had sold 6.9 million units.
The PlayStation 4 has helped bolster Sony Electronics, which has been under pressure to cut costs as it has been hit by falling demand for televisions and cameras, among other consumer electronics, Bloomberg Businessweek reports.
"Sales of the PS4 are proving demand remains viable for high-performance gaming in an era of cheap play on smartphones and tablet computers. Sony promised to cut $250 million in entertainment-unit costs and said yesterday it would sell its stake in game maker Square Enix Holdings Co. as Hirai seeks new hit products to capture a consumer shift to mobile devices," wrote Bloomberg Businessweek's Andy Fixmer and Grace Huang.
Games are just one function of the PlayStation 4. Sony reported additional figures, that is more than 135 million shares captured by the "SHARE" button on the wireless controller. These are screen shots and footage of gameplay that gamers decide to share with their friends and competitors. The volume of shares demonstrates that consumers are engaging with their PlayStation 4 and using it for more than strictly playing games. Communication between players helps make the PlayStation 4 more sticky, meaning an integral fixture in the home entertainment center.