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Which Social Network Knows you Better?

April 24, 2014

MADRID, April 24, 2014 /PRNewswire/ –

How many shops does a first-timer mother visit before buying what is considered the
best stroller for her baby? How long does a group of friends take trying to figure out
which is the best restaurant where they can go for dinner? How many virtual
round-the-world trips does a bride make before deciding where is the best beach to spend
her honeymoon?

Today, the vast majority of consumers rely on social networks to find what they are
looking for. Forums, Facebook groups and pictures on Pinterest help us when deciding on a
product, service, place … However and apart from some isolated opinion, usually we
always run into camouflaged and subjective opinions.

Recently, TheRanking.com, a social network that evolves with the user, has created a
“Preferential user Map”. The most relevant information about a user is not whether he
likes football, watches TV or buys fashionable clothes. What is really interesting is to
know who is his favorite player, what is his favorite TV series and if he buys clothes
from Abercrombie or GAP. TheRanking.com does not gets this valuable information through
bored questionnaires that soon will become obsolete, but by immersing the user in a voting
game in which he turns a personalized world into a self-expression platform where he can
share his interests within the social network.

In TheRanking.com, user finds a community that interacts through the content generated
by other users: useful rankings, funny rankings, political rankings … because everything
in life can be listed. The votes change and people evolve which makes possible the
creation of a Preferential user Map that changes together with each user’s life and
tastes. [http://www.theranking.com/preferentialgraph ]

And where will advertising be at this point? Advertising is the winning horse in all
social networks that have been able to implement a business model. Their economic survival
depends on the success of these campaigns. That is why social networks have always wanted
to know its users by segmenting them sociologically, geographically and most importantly
by knowing their tastes and interests.

The idea is not only to provide profiles for brands to enhance their campaigns, but to
improve content exposition in order to foster customer loyalty and let them know about
products and services that suit their consumption patterns.

In the struggle for user’s knowledge, the war is declared and TheRanking.com is ready
to win.

To learn more:

http://www.theranking.com/preferentialgraph

Atala Martin, +34-630-45-90-41, atala@theranking.com

SOURCE TheRanking.com


Source: PR Newswire



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