Hawaiian Tropic® Gives Away the Ultimate Dream Escape with the Escape with Hawaiian Tropic® Contest on Facebook

May 6, 2014

New Face of Hawaiian Tropic Winner Danielle Erb Reveals Her Favorite Getaways, and Invites Consumers to Share Their Own for the Chance to Win

SHELTON, Conn., May 6, 2014 /PRNewswire/ — Hawaiian Tropic(® )announced today that they are giving away a deluxe “dream escape” inspired by the transportive power of the iconic sun care brand. From its tropical aroma to its luxurious feel on the skin, Hawaiian Tropic sun protection provides an instantaneous escape the moment you open the bottle, take a whiff and put it on. Now, the brand that gives you a relaxing getaway in a bottle is launching an online contest asking consumers where they escape with Hawaiian Tropic. Contestants who submit their favorite ways to escape, whether it’s lounging on a tropical island or retreating closer to home, will have the chance to win a grand prize dream escape and other luxurious rewards.


Starting today, Brand Ambassador Danielle Erb, winner of last year’s New Face of Hawaiian Tropic contest, will share the ways and places Hawaiian Tropic allows her to relax, and feel beautiful and protected in the sun. On the brand’s Facebook page, she will ask “Escape with Hawaiian Tropic®” contest entrants to submit photos that capture how they escape with the indulgent sun protection of Hawaiian Tropic. Since Hawaiian Tropic products keep consumers protected wherever they escape in the sun, each week for the duration of the contest Danielle will ask for photos highlighting different types of escapes, including:

    --  Week 1, Adventure in the Sun - Contestants can share where they hike,
        swim, dive, climb, run, play and go on adventures in the sun.
    --  Week 2, Tropical Getaway - Contestants' favorite tropical getaways
        inspired by the iconic Hawaiian Tropic scent.
    --  Week 3, Relaxation Escape - Contestants will be asked to share the
        places they visit to escape a hectic day and find peace.
    --  Week 4, Hometown Escape - Contestants can share their favorite hometown

Beginning June 23rd, the best escape photos from each category will go head-to-head and consumers will be asked to vote for the winning escape. When consumers vote, they can enter a sweepstakes to receive a collection of luxurious summer essentials including designer sunglasses, a sarong, a straw dockside hat, beach tote and towel, flip flops, an e-reader, a designer bangle and a selection of Hawaiian Tropic products.

“The Escape with Hawaiian Tropic contest celebrates the fact that, thanks to our premium formulas and broad spectrum protection, we are the only sun care brand that allows you to feel carefree and beautiful in the sun no matter how or where you choose to escape,” said Christine Moroniti, Brand Manager of Hawaiian Tropic.

Hawaiian Tropic offers some of the most luxurious and indulgent sun care products around. The brand pampers and protects the skin with high quality ingredients and exotic botanicals inspired by the tropics, resulting in a line of sun protection that you will love to put on. With a range of protection across SPF levels, Hawaiian Tropic combines premium skincare with indulgent sun protection.

Consumers can enter and vote on the Escape with Hawaiian Tropic contest at www.facebook.com/hawaiiantropic. For more information about Hawaiian Tropic brand sun care products, please visit www.hawaiiantropic.com.

About Hawaiian Tropic®

Founded in 1969, the Hawaiian Tropic(®) brand is one of the most iconic and best-known sun care brands in the U.S. With a wide range of products including sunscreens, sunless tanning, after sun, sport and lip, Hawaiian Tropic(®) sunscreens deliver “indulgent sun protection.” All Hawaiian Tropic(®) sunscreens with SPFs of 15 and higher meet the Food & Drug Administration’s requirements for broad spectrum UVA and UVB protection. Hawaiian Tropic(®) products have carried The Skin Cancer Foundation’s Seal of Recommendation for almost two decades.

About Energizer Personal Care(®

A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. Energizer Personal Care markets products in over 100 countries worldwide under the Playtex(®), Banana Boat(®), Hawaiian Tropic(®), Skintimate(®) and Schick(®) brands. Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.

CONTACT: Amy Aubin, 212-299-8993, amy.aubin@edelman.com

Photo – http://photos.prnewswire.com/prnh/20140506/84603

SOURCE Hawaiian Tropic

Source: PR Newswire

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