Roka Bioscience Chooses Magic Integration Platform to Automate Business Processes across Multiple Backend Systems

May 13, 2014

Food Safety Test Manufacturer Increases Efficiencies and Compliance by Integrating Oracle ERP, PLM and Third-Party Systems

OR YEHUDA, Israel, May 13, 2014 /PRNewswire/ –

Magic Software Enterprises Ltd. [http://www.magicsoftware.com/?utm_source=PR ]
(NASDAQ: MGIC), a global provider of software platforms
[http://www.magicsoftware.com/products?utm_source=pr ] for enterprise mobility
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], cloud applications
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and
business integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced
today that Roka Bioscience [http://www.rokabio.com ], manufacturer of food safety assays,
has chosen Magic Integration Platform
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ] to connect its
Oracle JD Edwards EnterpriseOne ERP
[http://magicsoftware.com/jd-edwards-integration?utm_source=pr ] with its Agile PLM
[http://magicsoftware.com/magic-xpi-integration-platform?utm_source=pr#Components ]
(Product Lifecycle Management) and other third-party systems
[http://magicsoftware.com/magic-xpi-integration-platform?utm_source=pr#Components ] to
increase operational efficiencies and compliance.

“Companies’ ERP and PLM systems often contain overlapping data, such as customer and
supplier information, item and catalogue numbers, and more. Manually entering and updating
information in both systems takes valuable employee time, can introduce costly
transcription errors and can lead to systems containing out-of-date information. In
addition, companies’ actual business processes often span between systems,” states Udi
Ertel, President, Software Division at Magic Software Enterprises Ltd. “Having achieved
Oracle Validated Integration status for both JD Edwards EnterpriseOne
[http://magicsoftware.com/jd-edwards-integration?utm_source=pr ] and JD Edwards World
[http://magicsoftware.com/jd-edwards-integration?utm_source=pr ], Magic’s code-free,
metadata-based integration platform [http://magicsoftware.com/technology?utm_source=pr ]
provides a quick, reliable and cost-effective way for innovative businesses, such as Roka,
to increase efficiencies and differentiation by automating processes between multiple

“We tried to connect our Oracle PLM and ERP systems previously using another solution
from a large vendor and failed, so when Magic proved they could do it, we were thrilled,”
said Daniel Churco, Senior IT Manager at Roka Bioscience. “Thanks to Magic’s ease of use
and robust set of application and technology adapters, we’ve already completed a number of
integration projects and are getting a great return on our investment. And we still have
more on our roadmap, including integrating JD Edwards with Salesforce
[http://magicsoftware.com/salesforce-integration?utm_source=pr ],” added Churco.

About Magic Software Enterprises

Magic Software Enterprises
[http://www.magicsoftware.com/investor-relations?utm_source=pr ] (NASDAQ: MGIC
[http://www.magicsoftware.com/investor-relations?utm_source=pr ]) empowers customers and
partners around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

For more information, visit http://www.magicsoftware.com
[http://www.magicsoftware.com/?utm_source=pr ].

About Roka Bioscience

Roka Bioscience is a molecular diagnostics company focused on developing and
commercializing advanced testing solutions for the food safety testing market. Our Atlas
Detection Assays incorporate our advanced molecular technologies and are performed on our
“sample-in, result-out” Atlas System that automates all aspects of molecular diagnostic
testing on a single, integrated platform. The Atlas System and Detection Assays are
designed to provide our customers with accurate and rapid test results with reduced labor
costs and improved laboratory efficiencies. For more information, visit


Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic’s most recent annual
report and other filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press

Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.

Press Contact:

        Tania Amar | VP Global Marketing
        Magic Software Enterprises

SOURCE Magic Software Enterprises Ltd

Source: PR Newswire

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