Orange Leaf Frozen Yogurt Introduces New Blackberry Greek Flavor
Flavor Inspires “Greek Yourself” Facebook Quiz
OKLAHOMA CITY, June 2, 2014 /PRNewswire/ — As part of its “Year of the Flavor,” Orange Leaf Frozen Yogurt, America’s fastest growing frozen yogurt concept(()), is introducing its new flavor, Blackberry Greek, for a limited time during the month of June. The flavor will be available at participating Orange Leaf locations across the country from June 2 through June 29.
Inspired by the tart and tangy taste of Greek yogurt and summer’s bounty of sweet blackberries, Orange Leaf’s new Blackberry Greek flavor contains more protein and can be enjoyed in store or packed in a To Go pint and taken to gatherings such as Father’s Day (June 15), International Picnic Day (June 18) or the Summer Solstice (June 21).
To encourage fans to find their inner Greek god, Orange Leaf has also launched its “Greek Yourself” Facebook quiz, which asks fans to answer several questions about their personality in order to learn which of 10 Greek gods they’re most like. Each result offers froyo “build” ideas incorporating the new Blackberry Greek that best matches their Greek personality type, for example:
-- People most like Aphrodite, who enjoy being in the company of friends and making others happy, are encouraged to try the Aphrodite-inspired build that includes Blackberry Greek frozen yogurt topped with chocolate chips, cheesecake bites and drizzled with caramel. -- For those most like Apollo, who not only have good looks, but are also skilled in academics and the arts, with a love of music and healing, ought to consider trying the Apollo-inspired build with Blackberry Greek frozen yogurt topped with coconut, pineapple and mango boba.
Whether customers find their inner God or Goddess or are just looking to try the new flavor, all customers are invited to invent their own culinary creations by mixing, swirling, dividing or building the frozen yogurt with any combination of fruit, nuts, candy and other healthy or decadent treats from the do-it-yourself toppings bar. This also allows customers to control their portion size and nutritional value to fit their dietary needs and taste preferences.
The new Blackberry Greek joins the ranks of other Orange Leaf “Year of the Flavor” flavors such as Pink Lemonade, Salted Caramel, Chocolate made with Ghirardelli(®), Pistachio and Banana. Customers become the chef when creating their own froyo treats, choosing from their local store’s customer-driven selection of 16 flavors, taken from the menu of 70 plus flavors, including no-sugar-added, gluten-free, dairy-free and vegan alternatives. These flavors are blended in proprietary machines that create a richer and creamier product than other frozen yogurt brands.
About Orange Leaf Frozen Yogurt
Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert franchise with more than 300 locations in the U.S. and Australia. Orange Leaf offers a multitude of delicious traditional and original flavors, including no-sugar-added, gluten-free, dairy-free and vegan alternatives. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, “self served” in a stimulating atmosphere. In 2014, Entrepreneur ranked Orange Leaf as one of the top three new franchises, and Technomic ranked the company as one of the top five fastest-growing chains. Orange Leaf’s pro-franchisee culture offers some of the lowest fees in the industry and encourages owners to become a part of their communities. For more information, visit the company’s website, “like” Orange Leaf Yogurt on Facebook, or follow on Twitter, Instagram or Pinterest.
 IBISWorld Industry Report “Frozen Yogurt Stores in the US,” Nov. 2013
SOURCE Orange Leaf Frozen Yogurt