Sentry®Safe Launches Redesigned Website: Unlocking a Quick and Easy-to-Navigate Site One Click at a Time
–Newly Designed SentrySafe.com Emphasizes Customer and Brand Engagement–
ROCHESTER, N.Y., June 10, 2014 /PRNewswire/ — SentrySafe, the global leader in security storage containers, has launched a newly redesigned website, SentrySafe.com. Emphasizing the product’s durability and innovative protection, the new website will help SentrySafe strengthen its relationship with retail partners and consumers by providing a website that is quick to understand and navigate. The site engages users while reinforcing that the innovative organizational products provide peace of mind against fire, flood and theft.
“Over the past several years, we have conducted extensive research and have learned a great deal about what motivates our shopper to buy a SentrySafe product. We have taken this knowledge and first applied it to our packaging and now the new website — keeping a unified brand experience,” said Joshua Coon, SentrySafe senior brand manager. “We are very pleased with the initial response to our new website and we have a series of additional significant upgrades planned throughout the course of the year. These enhancements will continue to make the user experience more interactive, engaging and intuitive across every platform, from the phone to a tablet and on the desktop.”
SentrySafe.com features new drop-down menus for quicker navigation from the homepage to relevant content. With the new site, consumer testimonials now play an even more integral role in motivating customers. Users can easily view and share experiences that prove SentrySafe products stand up to real-life disasters. Focusing on customer brand engagement, the site also offers dynamic content to engage users and has been optimized for tablets, desktops and a mobile site that will roll in late summer 2014.
The website launch comes on the heels of SentrySafe debuting a newly redesigned line of chests and files and new digital alarm safes at the 2014 National Hardware Show at the Las Vegas Convention Center in May 2014. Designed, developed and manufactured in the U.S., the product upgrades were inspired by customers’ changing organizational, security and storage needs. Creating peace of mind for important documents, hard-to-replace records (digital and paper) and personal memorabilia, the new safes provide reliable protection from threats like flood and fire. Based on consumer feedback, the new safes have been designed with features that provide confidence that they can withstand the unpredictable conditions of a house fire or flood.
SentrySafe continues to innovate and reinvent the category, offering products that provide peace of mind for a lifetime. The newly designed website allows users to easily find the SentrySafe product to protect what’s most important to their home and family.
Founded in 1930, SentrySafe is the world leader in offering fire-resistant and security storage solutions for important documents and valuables. A global presence, SentrySafe today produces more fire-resistant chests, files, safes and security storage containers than any other company in the world. The family-owned company’s manufacturing headquarters is in Rochester, New York, and sales operations exist in the U.S., Canada, Japan and the U.K., distributing products to more than 54 countries worldwide. SentrySafe employs more than 450 people, most of whom are located in the company’s Rochester location. For more information, visit www.SentrySafe.com.