Online Banking: A Shift to Mobile Platforms
DUBLIN, June 17, 2014 /PRNewswire/ – Research and Markets (http://www.researchandmarkets.com/research/k4qxrx/online_banking_a) has announced the addition of the “Online Banking: A Shift to Mobile Platforms” report to their offering.
The report reveals that 84% of U.S. consumers now perform banking activities to manage their account information using their home computers or mobile devices, of these 69% only use their computers to do so. Online banking is pervasive, and consumers are increasingly receiving alerts from their financial institutions and accessing online banking websites by mobile devices when they are on the go.
Consumers are beginning to rely more heavily on online banking as their digital branch or banking source for managing their accounts and for customer service. Online and mobile banking are the fastest growing methods used by consumers to communicate with their financial institutions. Online banking is becoming critical and the preferred source to learn about new financial products and services, as Mercator Advisory Group’s survey finds that over half (53%) of consumers prefer to be notified electronically, mostly by email (36%) and more than in person (26%).
Key Topics Covered:
-- Methodology and Respondent Profile -- Data Collection Approach -- Sample Profile
-- Internet Access and Use of Online Banking -- Rising Use of Mobile Devices and Public WiFi for Internet Access -- Use of Online Banking -- Reasons for Using Alerts -- Rising Importance of PFM Tools -- Billing and Financial Reviews Conducted Online -- Rising Use of the FI Website for Communication -- Preferred Platform and Access Method for Electronic Transactions
Account Opening Process
-- Recent Bank Account Opening Methods -- Additional Assistance Is Often Needed to Complete Opening -- Online Account Opening Experience -- Consumers Prefer Electronic Methods to Learn About New Products
Conclusions and Strategic Implications
Appendix: Online Banking Module from 2013 Survey Questionnaire
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SOURCE Research and Markets