Domain Registration Service In The Works By Search Giant Google
June 24, 2014

Domain Registration Service In The Works By Search Giant Google

Peter Suciu for - Your Universe Online

Google has not been a company to shy away from entering markets dominated by other firms. It may have gotten its start as a company built around search technology, and turned that into an online advertising empire, but over the years it has ventured into browsers, mobile and now could be making a move to domain registration.

This week the search titan unveiled plans that it is working on its own domain name registration service, which could allow users to search for, find, purchase and even transfer domain names for their businesses.

"This puts them in direct competition with GoDaddy," Keith Timimi, chairman of VML Qais, a digital marketing service agency, told the BBC.

The BBC reported that GoDaddy, which is one of the world's largest domain name registration firms, had about 57 million domains under management as of the end of last year and generated revenues of $1.1 billion.

Google clearly sees an opportunity on its Google+ Your Business website, noting that, according to its own research, some 55 percent of small businesses don't have a website. Google wants to change that and is helping those business with the registration process as part of its plan.

"We're beginning to invite a small number of people to kick the tires on Google Domains, a domain registration service we're in the process of building. Businesses will be able to search, find, purchase and transfer the best domain for their business - whether it's .com, .biz, .org, or any of the wide range of new domains that are being released to the Web."

The newly launched Google Domains – which as noted is still in an invite-only beta – allows users to search for a domain name, pick a name and even helps with the building of the site. Google won't actually build the site but has partners that can help newbies get started.

"This is an optional service offered by Shopify, Squarespace, Weebly and Wix," the site noted. "For an additional cost, you’ll enjoy secure, reliable hosting, customizable web templates and powerful features like e-commerce, drag & drop creation and mobile site-management. No coding required!"

Google Domains is not Google's first efforts in the domain space, and previously the search giant offered the ability to purchase a domain through partners including GoDaddy and eNom. Now it seems Google will actually be the registrar and Google Domains will apparently use the same DNS servers as Google's other websites. That could help ensure that it ranks well on Google.

While the registration fees could be on par with other services, Google won't charge to register a domain privately and those looking to register a site will be able to create as many as 100 customized sub-domains, and have up to 100 email addresses on the domain. Google announced that it will even provide phone and email support.

However, Timimi cautioned that Google may have its own motives for wanting to be in this business.

"The logic is pretty obvious - they can up sell their existing services," Timimi added in his BBC interview. "With their dominance in search, this may get some to worry if Google would use that data to help promote their services more than others."

Google could also slice into GoDaddy's business as well.

"Google definitely has the revenue to undercut competitors by a significant degree, much as GoDaddy did in the mid 2000s," wrote Christina Warren of Mashable. "The search giant already offers a variety of developer-facing web services, similar (though less popular, perhaps) to Amazon Web Services. If the company is willing to make the right investments into more commoditized hosting services for 'regular' users, it certainly has what it takes to take on incumbents such as GoDaddy.”

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