June 27, 2014
YouTube Offers New Features, Including Creator Studio For Mobile
Peter Suciu for redOrbit.com - Your Universe Online
While Google showcased a number of new Android offerings this week at its I/O Conference, Friday became YouTube's turn to show off. At the VidCon conference in Anaheim, YouTube introduced new features that are aimed at helping users reach global audiences, grow their business and make videos that are “even more awesome.”"We came to Anaheim today to offer them a sneak preview of new features and updates we’re releasing in the coming months," Matthew Glotzbach, director of product management for Creators; and Oliver Heckmann, vice president of engineering for Creators, noted in a blog post on Thursday. "We take your feedback seriously, which is why we’re focusing on these areas that you’ve told us are most important for you. So keep your comments coming on Google+ or Twitter. We’ll be working closely with you to bring these features and more to the creator community in the future."
New features include the YouTube Creator Studio app, which will help users see analytics and manage videos. This app is now available on Android and will reportedly launch for iOS devices in the coming weeks, along with a redesigned version of the Creator Studio for the desktop.
The YouTube Audio Library has gotten an update, and in addition to the hundreds of free songs that are now available, thousands of royalty-free sound effects are being added. Glotzbach and Heckmann noted that collaboration is often a key to producing videos and announced that greater efforts to add "credits" are being developed along with subtitles from fans. That will allow the billion plus users, many of whom don't speak the same language, to have access to videos. YouTube will reportedly add automatic translations via subtitles in the coming months.
Playlists are also being updated, along with greater support for the Info Cards. YouTube announced that it has formed a partnership with SiriusXM to launch "The YouTube 15," a weekly show that will feature the biggest names and rising stars in music on the site. In the coming months YouTube will add support for 48- and 60-frames-per-second videos.
The really big announcement made at the VidCon was that YouTube could allow fans to help truly support their favorite musical artists via a crowdfunding service.
"The new feature will make YouTube a rival for crowdfunding services including Kickstarter and Indiegogo, although its tip-jar structure makes it more of a direct competitor to Patreon, the US startup that recently raised $15m to help YouTubers and other artists raise money from fans," reported PC Mag's Stephanie Mlot.
A handful of creators will soon begin testing the feature, including Dulce Delight, Fitness Blender, The Healthcare Triage, The King of Random, Soul Pancake, Steve Spangler Science, The Young Turks, and Thug Notes.
"Bands can always use money," said independent social media analyst Billy Pidgeon. "Most bands make money by selling their CDs and t-shirts at shows. Today it is really hard to make money off music so anything would help."
This also seems to be a bit of backpedaling from YouTube, which took heat for its handling of independent artists on the still-to-be-launched YouTube subscription music service.
"Google could use some good will after forcing independent record labels to buy into their distribution deal in order to post on YouTube," Pidgeon told redOrbit. "There has been a lot of blowback from that. Indie can mean anything, from a relatively large label to anyone who doesn't have a label, so this move could help those smaller artists get money and also help Google buying back some good will as well."