July 1, 2014
47 Percent Of Americans Wouldn’t Last A Day Without Their Smartphones
redOrbit Staff & Wire Reports - Your Universe Online
Nearly half of all Americans admit that they would be unable to make it through a day without their smartphone, and many view the mobile devices as more important to their day-to-day lives than coffee, microwaves and television, according to a new report released by Bank of America on Monday.According to the Charlotte, North Carolina-based corporation’s first-ever Trends in Consumer Mobility Report, 47 percent of all US consumers said that they couldn’t make it 24 hours without their mobile phones, including 13 percent who confessed that they couldn’t even last 60 minutes. Only 16 percent of responders claimed that they could go without their handsets indefinitely.
Ninety-one percent said that their mobile phone was indispensable to their day-to-day lives, meaning that it ranked just as important as a car and deodorant, and significantly more essential than TV (76 percent), microwaves (74 percent) and coffee (60 percent). Only toothpaste (95 percent) and the Internet (93 percent) ranked higher.
“Perhaps more concerning is that most Millennials deem mobile phones more important than deodorant and a toothbrush,” added USA Today’s Jessica Durando. In fact, 96 percent of Americans between the ages of 18 and 24 said that their smartphones were essential to their daily lives, compared to just 93 percent for toothbrushes, 90 percent for deodorants, 88 percent for the Internet and 82 percent for laptops and/or personal computers.
When asked how frequently they checked their smartphones, 35 percent said that they were doing so constantly, while 16 percent said that they did so approximately once per hour and 26 percent said that they did so a couple of times each day. In addition, if their phone was unexpectedly taken away from them, nearly four out of every five responders (79 percent) said they would give up alcohol or chocolate in order to get it back.
“If lost or stolen, nearly seven in 10 respondents (68 percent) would be very or somewhat concerned over not being able to connect with family and friends or missing an important call while waiting on a replacement,” the report said. “Respondents would be just as concerned about losing contact details (79 percent) as they would over identity/security information (79 percent).”
The study also polled mobile device users on matters of smartphone etiquette. Thirty-eight percent of those who responded said that it was bad manners for a person to check his or her phone while driving, while 15 percent said that sharing too much information on social media was the most annoying way in which others used their mobile phones. Only seven percent were most irritated by those who checked their phones during meal time.
The Bank of America Trends in Consumer Mobility Report was compiled in order to study trends in mobile device usage, and specifically about banking behaviors among consumers throughout the country. The company recruited independent market research firm Braun Research to conduct a telephone survey of 1,000 smartphone-owning Bank of America customers with active checking or savings accounts between May 6 and May 23 of this year.
“Mobile phones have changed the way we live our daily lives, and that extends to our finances,” Marc Warshawsky, senior vice president and mobile solutions executive at Bank of America, said in a statement. “Bank of America now has more than 15 million active mobile banking users who access their accounts on a mobile device over 165 million times per month. We’ve seen this number continue to grow and recently the number of monthly mobile banking logins surpassed online banking logins for the first time.”
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