Phones 4u Chooses ForNova’s Sparks Market Intelligence to Enhance Competitive Advantage

July 16, 2014

LONDON, July 16, 2014 /PRNewswire/ –

Effortless, on-time, market analytics and insights assist Phones 4u in

carrying out its pricing strategy and capitalising on new revenue opportunities

ForNova’s Sparks market intelligence solution has been adopted by Phones 4u
[http://www.phones4u.co.uk ], the UK’s leading 4G retailer, with the aim of further
strengthening its competitive advantage in the market. Sparks enhances competitiveness and
saves costly resources by delivering timely market analytics and insights on the online
e-commerce market,

“Sparks market intelligence delivers the latest comprehensive market outlook of all
providers, devices, and tariffs in the UK telecoms sector at the click of a button,” says
Matt Child, Director of Trading at Phones 4u. “This helps us to manage our propositions
more effectively and allows us to react quickly to changes in the market. Paired with our
existing data collation and strategy, it has allowed us to take our level of industry
insight to a new level, helping us to remain competitive and provide our customers with
promotions on the latest handsets that remain compelling in a quickly changing market.”

“Retailers need solutions that deliver actionable market analysis and insights to all
business layers, in a timely manner, to succeed in the highly competitive online market,”
adds Amir Freund, CEO of ForNova. “Sparks market intelligence provides retailers with
on-time market information to adjust their strategies accordingly, without delay. Smart
analytics and actionable insights improve business decisions and enable our customers to
capitalise on revenue opportunities.”

About ForNova

ForNova is a global provider of e-commerce B2B solutions that enables online retailers
and brands to increase their revenues and competitive advantage. The company’s patented
visual web analysis enables effortless scanning, extraction and aggregation of online
product information at unlimited scalability, without the need for external support or

ForNova’s Sparks market intelligence solution offers retailers a valuable tool to
improve their real-time responsiveness, capitalize on revenue opportunities, and
strengthen their brand’s market position. Sparks’ smart analytics and actionable insights
are available for the telecommunications, retail and travel e-tailers.

ForNova’s GoldenFeeds is a leading global service for e-commerce product information,
generation and marketing.

ForNova proudly serves worldwide customers from Top 500 lists in US and Europe. The
company’s R&D center is based in Israel, with offices in New York and London.

For more information please visit: http://fornova.net

About Phones 4u

Phones 4u, part of Phones4u Finance plc, is one of the UK’s leading independent mobile
retailers, offering multiple networks and smartphone brands and market-leading choice and
value. Led by Group CEO David Kassler, it was acquired by private equity firm BC Partners
in April 2011.

A preferred launch partner of smartphone manufacturers worldwide, Phones 4u has over
700 stores on the UK high street. In 2013, in recognition of its success in delivering
outstanding customer service, Phones 4u was recognized as “best high street retailer” at
the Mobile Industry Awards for the second consecutive year.

As part of an ongoing commitment to customer excellence, Phones 4u has invested
GBPmillions in the training and development of its people, centred on a bespoke, state of
the art, training and induction academy located in Fort Dunlop, Birmingham. As a result,
it has been recognised by the Top Employers Institute as being one of ‘Britain’s Top
Employers’ for the past two years running. Phones 4u now employs more than 6,000 staff
across the UK.

For more information, visit http://www.phones4u.co.uk

For regular updates on Phones 4u, follow us on:

Facebook: http://www.facebook.com/phones4u

Twitter: http://www.twitter.com/phones4u YouTube:


        Media Contact
        Amy Kenigsberg
        K2 Global Communications


        tel: +972-9-794-1681 (+2 GMT)
        mobile: +972-524-761-341
        U.S.: +1-913-440-4072 (+7 ET)


Source: PR Newswire

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