“Win 25K For Your Cause”: A Produce Company Taps Into Community Opinion To Find A New Social Program To Support Via “Growing Smiles, Sharing Goodness” Movement
Turbana Corporation, a leading importer of tropical produce in North America, including bananas, plantains, and pineapples is offering $25 K to the community organization that receives the most "tally" from the public in Facebook campaign.
Coral Gables, Fla. (PRWEB) July 20, 2014
Giving Back Without Holding Back: Turbana Puts Power in Consumers’ Hands with a Chance to Nominate a Community Cause to Win $25K
Produce Company Taps Into Community Opinion To Find A New Social Program To Support Via “Growing Smiles, Sharing Goodness” Movement
Corporations often donate money to charities or non-profits, but it’s rare to find an organization that lets the consumer decide where their support should go. Turbana Corporation, a leading importer of tropical produce in North America, including bananas, plantains, and pineapples, is taking its social movement “Growing Smiles, Sharing Goodness” campaign to a new level with this year’s “Win 25K For Your Cause.” This online interactive contest is designed to encourage the community to speak up and choose causes close to their own hearts and homes. The community cause that receives the most votes will win a $25,000 sponsorship, and Turbana will work with community members to setup a program that supports the cause. "We at Turbana are always keen on working with communities in a way that empowers them to make a difference in their lives, their families and the world,” says Juan Alarcon, CEO at Turbana.
“Win 25K For Your Cause” will be fully housed within Turbana’s Facebook, and will be driven by votes and shares throughout the period from July 1st to August 12th. Participants will be asked to “tally” themselves into Turbana’s ongoing “Growing Smiles, Sharing Goodness” movement, which is focused on empowering individuals to do good for their communities. They can then either nominate a cause of their choice, or vote for a cause that has already been nominated. "Turbana prides itself on taking a hands-on approach in working with our community to affect positive change. Since our inception in 1970, the company has remained dedicated to investing in social and economic projects within the banana-growing regions of Colombia and we are excited to be doing the same here in the US," said Alarcon.
Turbana’s main focus is to inspire healthier, happier communities. “Win 25K For Your Cause” will show people they have the power to make a difference by shining a light on worthy community organizations that need support, and simultaneously bringing about positive change in their local areas. Turbana aims to produce a snowball effect by using the company’s own enthusiasm and passion for community involvement to inspire consumers to participate in giving back to their communities. By giving a voice to the community, rather than speaking for them, Turbana proves that its core values truly do lie with the consumer and the community.
Turbana takes pride in empowering the communities in which it operates or grows its bananas and tropical produce. Turbana’s “Growing Smiles, Sharing Goodness” movement has helped spark initiatives such as “New Smiles for Uraba,” “One Laptop Per Child,” and the “International Sister School Garden Exchange,” among many others.
Established in 1970, Turbana Corporation is a leading importer of tropical produce in North America, including bananas, plantains, pineapples, and ethnic tropicals. Turbana is proud to have been the first organization to bring Fair Trade Certified bananas to North America. A pioneer in sustainability and social consciousness, Turbana also invests in its communities across the US, helping them build sustainable and healthy practices. Turbana is owned by Uniban, the world’s largest grower-owned banana company and the world’s largest producer of Fair Trade Certified bananas and plantains, and Fyffes. For additional information, please visit, http://www.turbana.com.
Contact: Marcus Wilson | 703.231.6019 | Marcus(at)THR33FOLD(dot)com
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