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Logicalis US IDs Six Ways Flash is Changing the Storage Landscape

July 22, 2014

Solution Provider Offers Flash Storage White Paper, “Changing the Speed of Business,” Along with Quiz, Roadmap and Video to Help CIOs Explore Storage Options

NEW YORK, July 22, 2014 /PRNewswire/ — In situations where the fastest possible access to data is required – trading floors, for example – CIOs have traditionally turned to flash-based storage systems. No one disputes the performance advantages of flash over traditional disk or tape storage methods, but cost has always been a barrier to a wider adoption. Today, however, the flash technology that once made sense only when extreme high performance was required is now priced to attract the attention of CIOs from a wide range of mid-sized to large companies. To help CIOs determine if flash might be the right solution for their companies, Logicalis US, an international IT solutions and managed services provider (www.us.logicalis.com), has created a free, downloadable white paper, “Changing the Speed of Business,” and has outlined six key reasons flash storage makes sense for fast access to mission-critical data in mainstream applications.

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“The storage market is going through a paradigm shift,” says Samad Ali, Vice President and General Manager, HP Solutions, Logicalis US. “At the June 2014 Discover conference, for example, one of our customers was briefed on the new HP 3PAR StoreServ 7450 solid-state disk array. He had been considering purchasing disk-based storage from HP, but the value proposition of the HP 7450 array was so compelling that he changed his mind on the spot, moving forward with an all solid state array for his general-purpose applications. The HP 7450 all-flash array offers 99.9999 percent availability and carries a five-year warranty all at a price point near that of disk-based storage.”

Six Ways Flash is Changing the Storage Landscape

When compared to traditional disk storage, flash offers faster access to information, faster applications, and more transactions per second, all of which provides business value in many forms: improved customer service, increased employee productivity, increased revenues, and improved brand image. Here are six reasons today’s flash-based storage deserves a thorough look.

    1. Boosting Performance: Purpose-built flash storage systems can deliver
       performance boosts in application response times, accelerated access to
       infor­mation, and increased power efficiency when compared to
       conventional spinning disks.  And, because flash storage is powerful
       enough to support an organization's most demanding virtualized cloud
       environments, along with online transaction processing (OLTP), client
       virtualization, and business analytic applications, it is garnering
       attention from performance-hungry CIOs looking for new ways to speed
       access to business information.
    2. Reducing Strain on Your Infrastructure:  From an IT perspective, moving a
       large processing workload to a flash-based system allows the remainder of
       the IT infrastructure to breathe again.  Shifting the most significant
       I/O load to a small flash storage appliance allows the massive disk
       sub-systems to handle the remaining workload far more efficiently.
       Deployed in solid state drives (SSDs), flash storage systems can help
       businesses shrink their IT infrastructures; as few as 10 SSDs in some
       situations can deliver storage performance equivalent to several hundred
       hard disk drives (HDDs) reducing storage footprint, power consumption,
       and cooling needs. With no read/write heads to move around on an SSD,
       physical wear is no longer an issue, so delays caused by spinning disks
       and moving heads are eliminated.
    3. Eliminating I/O Bottlenecks: Eliminating I/O bottlenecks helps an
       infrastructure to run without much intervention by the IT staff, which
       means the time IT team members once devoted to making key applications
       run better on traditional storage no longer needs to be spent in that
       manner.  When providing applications in the cloud, eliminating I/O
       bottlenecks means a faster and more consistent user experience with no
       latency, making flash a superior choice when applications are offered in
       the cloud.  Companies that use SAP to run their entire organizations are
       another great example of what can happen when flash storage is used to
       eliminate I/O bottlenecks; every ERP function that SAP performs, and
       everything that's tied to SAP such as Oracle databases, runs
       significantly faster with flash-based storage.
    4. Eradicating Costly Workarounds: Because traditional spinning drives are
       relatively slow compared to processors and networks, over the years, the
       industry has come up with techniques to overcome that limitation.  In a
       workaround known as "short stroking," only a fraction of a storage
       system's spinning drives are actually used to hold data while the rest
       sit idle. As a result, the heads don't have to move very far to access
       the data, and the underutilized drives operate more efficiently, all of
       which improves performance.  Perhaps not surprisingly, short stroking
       comes with a steep cost premium, because more capacity is purchased than
       is actually ever used, and flash-based storage eliminates the need for
       short stroking altogether, improving ROI for customers previously using
       this workaround dramatically.
    5. Getting You Better Bang for Your IT Buck: Over the past five years, a
       continued price decline in solid state storage (SSS) and solid state
       drives (SSDs) was accompanied by an increase in capacity making flash
       storage suitable for an array of business applications.  It's important
       to note that price-per-IOPS (input/output operations per second) may be a
       better metric to use than price-per-gbyte when comparing flash to hard
       disk drives.  Based on business' need for speed, in the not-too-distant
       future, as flash storage continues to evolve, experts expect IT
       infrastructures will be built completely around flash: In what some have
       referred to as a "flash or trash" strategy to drive down further cost,
       mission-critical high-performance data will reside on flash-based
       systems, while everything else goes to serial ATA (SATA) drives.
    6. Building Competitive Advantage: Data center transformation is being
       driven in part by the new ways companies are using their data. This trend
       coincides with the further emergence of big data, along with improved
       analytics capabilities that allow companies to extract value from data
       sets that had not previously been "mineable" for that information.
       Flash-based storage systems can accelerate the analytical process,
       allowing companies to extract that information more quickly than ever
       before. Gaining access to information sooner makes the information far
       more valuable, and deploying new analytics tools such as these can give
       companies a competitive advantage.

Want to Learn More?

    --  Take Logicalis' data quiz to find out where your company is along its
        data transformation journey: http://www.ict-log.us/ymEHD.
    --  Read a Logicalis press release: "Logicalis Poses Tough Question to CIOs:
        Is Your Data a Liability or an Asset?" here:

http://www.ict-log.us/z9scn.

    --  Watch a quick video, "IT Quick Tips: Data Storage," then learn how to
        overcome common storage roadblocks with a Logicalis brief, "6 Data
        Challenges and How to Solve Them," here: http://www.ict-log.us/z9slv.

About Logicalis

Logicalis is an international IT solutions and managed services provider with a breadth of knowledge and expertise in communications and collaboration, data center and cloud services, and managed services.

Logicalis employs nearly 3,700 people worldwide, including highly trained service specialists who design, specify, deploy and manage complex ICT infrastructures to meet the needs of almost 6,000 corporate and public sector customers. To achieve this, Logicalis maintains strong partnerships with technology leaders such as Cisco, HP, IBM, CA Technologies, EMC, NetApp, Microsoft, VMware and ServiceNow.

The Logicalis Group has annualized revenues of $1.6 billion, from operations in Europe, North America, Latin America and Asia Pacific, and is fast establishing itself as one of the leading IT and Communications solution integrators specializing in the areas of advanced technologies and services.

The Logicalis Group is a division of Datatec Limited, listed on the Johannesburg and London AIM Stock Exchanges, with revenues of over $5 billion.

For more information, visit www.us.logicalis.com.

Business and technology working as one

To learn more about Logicalis activities through a variety of social media outlets, click here.

Media contacts:

Lisa Dreher, VP, Marketing &

Business Development,

Logicalis US

lisa.dreher@us.logicalis.com

425-201-8111

www.us.logicalis.com

Karen Franse, Communication

Strategy Group for Logicalis US

kfranse@gocsg.com

866-997-2424 x222

www.gocsg.com

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SOURCE Logicalis US


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