Redefining Room Service: GrubHub Analysis Finds Takeout Orders to Hotels Jumped 125% in Popularity in Last Three Years
As some hotels forgo in-room dining offerings, travelers look to other food options
CHICAGO, July 22, 2014 /PRNewswire/ — For many Americans, hotel room service is considered a travel luxury; however, data from PFK Hospitality Research(1 )suggests that room service revenues fell 9.5 percent from 2010 to 2012, with some hotels shuttering unprofitable operations altogether. As hoteliers start to rethink their room service offerings, data from GrubHub Inc., the nation’s leading online and mobile food-ordering service, shows that takeout orders to hotels are growing increasingly popular.
GrubHub analysts examined a year’s worth of orders delivered to more than 8,000 hotels across the country to uncover takeout’s role in the current travel experience. GrubHub’s data suggest that hotel takeout orders have jumped in popularity 125 percent in the last three years(2).
Hotel Takeout Ordering Habits
With a network of approximately 29,000 restaurants in more than 700 U.S. cities, GrubHub analysts were able to gain an accurate snapshot of the takeout habits of traveling Americans, including:
-- On average, hotel diners spend about 11 percent more per order than non-hotel diners. -- Men are about 54 percent more likely than women to order meals to hotels. -- Hotel takeout orders peak early in the work week, with fewer orders from Friday through Sunday. -- Dinner and late night are the most popular meal times for travelers. Nearly three-fourths (72 percent) of hotel orders are placed during dinner and late-night hours.
Travelers to Mid-sized Cities Enjoy Takeout to Hotels
In addition to tracking hotel order trends, GrubHub’s analysis found that mid-sized cities such as Minneapolis, Kansas City, Mo., and Orlando have the highest share of orders delivered to hotels. The 10 leading hotel takeout order destinations, with the highest percentage of total orders coming from hotels, are:
1. Minneapolis 2. Kansas City 3. Orlando, Fla. 4. Virginia Beach, Va. 5. Raleigh, N.C. 6. Cleveland 7. Portland, Ore. 8. Jacksonville, Fla. 9. San Jose, Calif. 10. Miami
“Whether travelers are looking for more diverse, more affordable, or more accessible food options, it’s clear that takeout is becoming the natural alternative to traditional room service,” said GrubHub President Jonathan Zabusky.
About GrubHub Inc.
GrubHub Inc. (NYSE: GRUB) is the nation’s leading online and mobile food ordering company dedicated to connecting hungry diners with local takeout restaurants. The company’s online and mobile ordering platforms allow diners to order directly from more than 29,000 takeout restaurants in more than 700 U.S. cities and London. Every order is supported by the company’s 24/7 customer service teams.
(1 )PKF Hospitality Research LLC , Trends® in the Hotel Industry http://www.pkfc.com/store/products.aspx?CategoryID=175
(2 )Jump in popularity calculated as the change in share of total orders from 1/1/2011 – 7/2/2014.
SOURCE GrubHub Inc.