2014 “MTV Video Music Awards” Nominated Singer Kelly Rowland Teams Up With Caress® To #AmpYourFab In Time For The Awards
Rowland Inspires Women to Make Everyday more Fabulous in a Photo Sharing Contest
ENGLEWOOD CLIFFS, N.J., July 30, 2014 /PRNewswire/ — Kelly Rowland, award-winning singer and style icon, and Caress® body wash are inspiring women to make everyday a little more fabulous – just in time for the 2014 “MTV Video Music Awards.” Rowland will be sharing photos as she tests out her look for the VMAs and is inviting fans to get ready with her in the #AmpYourFab photo contest. From July 30(th )- August 13(th), fans can enter the contest with their pictures inspired by the singer’s photo for a chance to win* prizes and a shout out on Twitter from Rowland herself during the live red carpet event.
“I am thrilled to bring the experience of the VMAs to my fans through this contest. By sharing images of my style inspiration, I want to encourage women to give everyday a fresh take on fabulous,” said Rowland. “Style inspiration for me starts in the shower with a fabulous fragrance. The Caress(®) Emerald Rush(TM) Body Wash has a scent of Lush Gardenia & White Tea that revitalizes my senses.”
To view Rowland’s photos and enter the contest, visit the Caress(®) Facebook page.
“We’re thrilled that Kelly Rowland is joining us to inspire women to make everyday a little more fabulous with the Caress® Fresh Collection while inviting fans to be a part of her MTV Video Music Awards journey,” said Jennifer Bremner, Skin Cleansing Brand Director, Unilever. “Caress® body wash is crafted by the worlds’ best perfumers so women can live fabulously every day.”
About the Caress(®) Fresh Collection:
The Caress(®) Fresh Collection body washes infuse freshness like never before with fine fragrances created by top experts at fragrance houses, Givaudan and Firmenich. The Fresh Collection features three revitalizing, fresh scents that linger on skin: Caress(®) Emerald Rush(TM) Body Wash and Beauty Bar infused with Lush Gardenia & White Tea Essence; Caress(®) Aqua Sparkle(TM) Body Wash infused with Lilac Blossom & Aquamarine Essence; Caress(®) Juicy Escape(TM) Body Wash infused with Sun Kissed Lily & Pink Grapefruit Essence.
Tune in to see Caress® and Kelly Rowland at the 2014 “MTV Video Music Awards” on Sunday, Aug. 24 at 9 p.m. ET/PT.
About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States and Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
*About the Contest
No purchase necessary. Void where prohibited. Amp your Fab Selfie Contest is sponsored by Conopco, Inc., d/b/a Unilever. Open to female legal residents of the 50 U.S. & D.C., between the age of 18 and 35 with a Twitter account. Begins 7/30/14 at 6:00 p.m. ET & ends 8/13/14 at 11:59 p.m. ET. For official rules, click here.
Contact: Kathryn Fernandez Jennifer Morales Unilever Weber Shandwick 201-894-2484 212-445-8274 Kathryn.email@example.com JMorales@webershandwick.com