Targeted Victory Partners with Acxiom, bringing new audiences in the Financial, Entertainment, Demographic, and Home verticals to Audience Exchange
ALEXANDRIA, Va., Aug. 5, 2014 /PRNewswire/ — Expanding their enormous data offerings even further, Targeted Victory announced a new partnership today with Acxiom to bolster the campaigns of both full-service agency clients and self-service Targeted Engagement users.
Working with Acxiom, an innovator in the enterprise data and analytics world, Targeted Victory will add new audiences in the Financial, Entertainment, Demographic, and Home verticals to their Audience Exchange. All new audience data is available to Targeted Victory clients and Targeted Engagement users immediately.
With a focus on defining and delivering key segments, Acxiom is a terrific addition to the data-rich lineup of providers already available in Targeted Victory’s Audience Exchange, and founder Michael Beach is optimistic about the newest addition to their data roster.
“Partnerships with data providers like Acxiom are key to client success,” he said. “Their attention to detail, even across enormous datasets, brings great value to campaigns that work with us and direct digital spends through our stable of available data.”
“We are excited to partner with Targeted Victory,” said Mike Gray, V.P. Government and Financial Markets. “Supporting Targeted Victory’s solutions by integrating the best consumer data is Acxiom’s first step towards evolving our partnership in even more powerful ways in the near future –including access to Acxiom’s full complement of data and robust publisher partnerships for collaborative targeting.”
Acxiom is an enterprise data, analytics and software-as-a-service Company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our clients. For more information about Acxiom, visit www.acxiom.com
About Targeted Victory
Targeted Victory (TV) is a leader in online advertising, online fundraising, email marketing, and integrated data management for political candidates and causes. Along with our technology services, we provide strategic digital campaign management and comprehensive web design and development services. We provide all of our clients with a custom strategy to best achieve their organization’s goals, incorporating a combination of our core services and others that fit your needs. For more information, please visit www.targetedvictory.com.
SOURCE Targeted Victory