playstation 4 sales reach 10 million
August 14, 2014

Sony’s PlayStation 4 Races To 10 Million Units Sold Worldwide

John Hopton for - Your Universe Online

Sony has announced at Gamescom 2014, Europe’s largest gaming event held in Cologne, Germany, that it has sold 10 million PlayStation 4 units worldwide.

The figure represents actual sales completed through to the customer, rather than units shipped to retailers. The news is particularly noteworthy because it is a milestone which has been reached in impressively quick time, especially in comparison to previous incarnations of PlayStation. The fortunes of former versions of their own consoles are not, of course, Sony’s only measure of success. PlayStation 4 was released very close to the launch of Microsoft’s Xbox One, in November 2013.

Although Microsoft has not released figures for Xbox One beyond revealing in January that sales through the end of 2013 were at around 3 million, and saying in April of this year that 5 million units had been shipped to retailers, Sony’s figures represent a formidable benchmark.

According to a statement from Sony, the sales demonstrate “the fastest and strongest growth in PlayStation hardware history.”

Microsoft is clearly aware of the significance of hitting milestones first. A recent article by Gamespot reminds us that Microsoft, in a 2008 article on the Microsoft News Center entitled “Xbox 360 First Gaming System to Reach 10 Million in U.S. Console Sales This Generation,” said "History has shown us that the first company to reach 10 million in console sales wins the generation battle." This quote was in regards to the news that Xbox 360 reached 10 million sales in the US before PlayStation 3.

As Nick Statt of CNET points out, Sony launched the PlayStation 3 in November 2006 with a considerable price tag of $600 (which was slashed by $100 eight months later) and sold little more than half of its projected 6 million in the first six months. It took over a year to hit the 10 million mark worldwide, in contrast to the figures given for PS4 at Gamescom 2014 which show the same number being reached with three months to go before the console is even a year old.

Sony Computer Entertainment Inc. CEO Andrew House said, "The responses we have received for the PS4 system's unique gameplay experiences powered by the network, along with its vast game portfolio has been phenomenal, and I am absolutely delighted that PS4 was able to reach this commemorative milestone in less than 9 months…. We're so grateful for the enormous support from PlayStation gamers worldwide, and we look forward to bringing even more exciting content and services in the months ahead."

Sony's statement adds that “In addition to the growing title lineup, SCE will continue to enhance the PS4 system's network features to offer unparalleled gaming experiences.” And that “Upcoming features include the ability to upload game footage directly to YouTube, and also 'Share Play,' a new feature that allows players to enjoy gameplay with their friends just as if they are in the same room, such as remotely taking over a friend's controller to help them through tricky sections of a game.”

The fortunes of Sony were discussed by the AFP news agency in the context of the PS4 sales figures, with a report saying that PS4 success was a beacon of hope in an otherwise difficult period for the electronics giant, who in the recent past “launched a sweeping restructuring in a bid to claw its way back to profitability.”

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