Research and Markets: Global Social Networking to Plateau By 2012 According to New Report
Posted on: Tuesday, 23 October 2007, 09:00 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c72346) has announced the Datamonitor's new report: addition of The outlook for social networks (Market Focus) to their offering.
Introduction
Virtual communities & online social networking sites are providing a new, powerful, & extremely popular medium for human connection. In the near term, infrastructure providers, social network providers, & wireless players stand to profit largely.
Scope
Shows growth in revenue and membership in the four major regions in the world. Covers the impact for major enterprises.
Highlights
North America has led the world in social networking innovation and adoption, and is the most developed market in terms of advertising revenue. This value chain will continue crystallizing, until each element required to design, build, maintain, operate and exist in a social network can be supplied separately. Global social networking will grow and then plateau by 2012.
Reasons to Purchase
Understand what makes a social networking service succeed. Gain insight into the fundamental drivers of the market Identify the strongest areas for growth.
OUR VIEW
CATALYST
SUMMARY
ANALYSIS
Global growth in social networking will plateau in the next five years
Three distinct paths to success have emerged for social networking services
People-based sites
People-based sites - offline relationships
People-based sites - online relationships
Content-based sites
Special-interest sites
General success factors for social networks
Major enterprises have committed to social networking as a marketing channel
Building a presence in existing social networks
Leveraging brand to create social networking properties
Adding selected social networking components to existing web sites
A nascent value chain is emerging
Innovation will continue at a high pitch
APPENDIX
Definitions
Social network
Social networking service
Membership
Methodology
Further reading
Ask the analyst
Our consulting
Disclaimer
List of Tables
Table 1: Global social networking revenue, 2006-2012
Table 2: Global social networking memberships, 2006-2012
List of Figures
Figure 1: Global social networking revenue, 2006-2012
Figure 2: Global social networking memberships, 2006-2012
For more information visit http://www.researchandmarkets.com/reports/c72346
Source: Datamonitor
Source: Business Wire
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