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AT&T Launches 'Pop Culture' Video Content Across Company's Three-Screen Platform

Posted on: Wednesday, 24 October 2007, 09:00 CDT

Indie rock, gaming and sketch comedy -- genres known for going against the grain -- are once again at the forefront of a paradigmatic shift in popular culture. Furthering the commitment to delivering rich content across the three screens at the center of customers' lives -- the TV, PC and wireless devices -- AT&T Inc. (NYSE:T) announced today the launch of four video series focused on today's pop culture.

From indie rock performances to an in-depth look at the video gaming industry, the four original series from High Definition (HD) content provider ON Networks, offer viewers a diverse array of shows that they can watch on any device. Today, this also includes AT&T television (AT&T U-verseSM TV and AT&T HomezoneSM); wireless (MobiTV® Inc.); and broadband (AT&T blue room, AT&T U-verseSM OnTheGo and AT&T Broadband TV) services.

"Today's consumer wants more variety than ever before -- both in the types of programs they watch and how they get their programming," said Dan York, head of Content and Programming, AT&T. "With programming from ON Networks, we are delivering new, original content that our customers desire and giving them the convenience to access it when and where they most want to watch."

"Delivering content over three screens is not just the future of entertainment, it's happening today, and AT&T is leading the charge," said Kip McClanahan, CEO of ON Networks. "Our shows are all shot in HD and created with the highest possible consumer experience in mind, ensuring quality on a 50-inch plasma TV or three-inch mobile device."

Beginning today, AT&T video service customers, qualifying AT&T wireless customers and online visitors to AT&T blue room (http://www.attblueroom.com) will be able to watch episodes from the four video series that are on the cusp of today's pop culture. New episodes will be rolling out periodically through the end of the year. They include:

"Dinner with the Band" -- A series in which two of life's passions -- food and music -- share a virtual stage. Viewers will join New York City chef Sam Mason as he shares an intimate evening of cooking, conversation and live performances with a rotating roster of some of the music industry's best up-and-comers.

"Play Value" -- Hipster Gen X'ers will chronicle the high and low points of the video gaming industry and explore the many ways that video games have impacted the lives of consumers today.

"Backpack Picnic" -- Influenced by absurdist sketch comedy icons such as "Monty Python" and "Kids in the Hall," this series will combine one-off skits and recurring character pieces that offer intelligently crafted stupidity and push the button on weird.

"Bif Bam Pow Wow!" -- Whether it's movies, games, Internet babes, action figures or comic books, Tom Seymour has his finger on the pulse of geek culture and will dole out his unique, unsolicited opinions throughout this series.

AT&T Entertainment Services is a division of the company focused on delivering innovative and unique content across the three screens. The group offers customers a wide variety of content through a portfolio of advanced video, broadband and wireless services that bring customers more of the entertainment they enjoy.

As AT&T continues to develop its cross-platform approach, the company will also offer advertisers and marketers the benefits of the company's Internet Protocol (IP)-based network, enabling advertisers to send the right messages to reach the right consumer at the right time while delivering greater relevance.

More information about AT&T Entertainment Services can be found online at http://www.att.com/ES_News.

For the complete array of AT&T offerings, visit http://www.att.com.

Note: This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

© 2007 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

Source: Business Wire

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