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Strategy Analytics: Samsung and Nokia Outperform As 285 Million Mobile Phones Ship Worldwide in Q3 2007

Posted on: Thursday, 25 October 2007, 09:00 CDT

According to the latest research from Strategy Analytics, global mobile phone shipments grew a modest 12 percent year-over-year, to reach 285 million units in Q3 2007. Samsung and Nokia were the star performers.

Neil Mawston, Associate Director at Strategy Analytics said, "Total global cell phone shipments remain relatively sluggish, at just 12 percent annual growth, but Samsung and Nokia continue to surge ahead. Samsung is the fastest-growing top-five brand, with 47 percent annual shipment growth. Meanwhile, Nokia has easily the highest operating margin among all megavendors, with a 22 percent rate in its handset division."

Bonny Joy, Analyst at Strategy Analytics, added, "The rise of Samsung and Nokia is coming partly at the expense of Sony Ericsson and Motorola. Samsung is rapidly picking up share in 3G feature phones, where Sony Ericsson has seen much recent success, while Nokia continues to outsell Motorola in the entry-tier GSM segment of emerging markets."

Other findings from Strategy Analytics' Q3 2007 Global Handset Market Share Update report include:

We expect component shortages to have a minor impact on the global handset market, trimming a modest 5 million units from the potential total demand during Q4 2007. We do not expect a 'bleedover' into Q1 2008 and the situation should normalize by January;

LG maintained its recent upward trend. Strong demand for entry-tier CDMA and GSM phones in emerging markets helped it grow at its quickest rate for 18 months;

As predicted by Strategy Analytics, Apple quadrupled device shipments sequentially, to hit 1.1 million units in Q3 2007, for a 0.4% worldwide share. The European launch of the iPhone, in November 2007, will be a critical test of whether Apple can leverage its hype outside the home USA market and prove that it is not just a one-trick pony.

Exhibit 1: Global Mobile Phone Shipments and Market Share -- Top 5 Vendors

Global Handset Shipments (Millions of Units)

Q3 '06

Q2 '07

Q3 '07

Nokia

88.5

100.8

111.7

Samsung

28.9

37.4

42.6

Motorola

53.7

35.5

37.2

Sony Ericsson

19.8

24.9

25.9

LG

16.5

19.1

21.9

Others

46.4

41.3

45.7

Total

253.8

259.0

285.0

Global Marketshare %

Q3 '06

Q2 '07

Q3 '07

Nokia

34.9%

38.9%

39.2%

Samsung

11.4%

14.4%

14.9%

Motorola

21.2%

13.7%

13.1%

Sony Ericsson

7.8%

9.6%

9.1%

LG

6.5%

7.4%

7.7%

Others

18.3%

15.9%

16.0%

Total

100.0%

100.0%

100.0%

Total Growth Year-over-Year

20.8%

11.5%

12.3%

About Strategy Analytics:

Strategy Analytics, Inc., a global research and consulting firm, provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Newton, MA, and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics, Broadband, Telematics, Wireless Strategies and Enabling Technologies. For more information, see www.strategyanalytics.com.

Source: Business Wire

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