Exciting New Report Quantifies Trends In Social Networking By Site In Selected Countries
Posted on: Thursday, 25 October 2007, 09:00 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c72726 has announced the addition of "Exploiting Explosive Growth And Fostering New Opportunities In Social Networking (Strategy Focus)" to their offering.
Introduction
Virtual communities & online social networking sites are providing a new. powerful, & extremely popular medium for human connection. In the near term, infrastructure providers, social network providers, & wireless players stand to profit largely.
Scope
Delivers recommendations to each element in the developing social networking value chain. Quantifies trends in social networking by site in selected countries.
Highlights
The hothouse atmosphere of easy capital, media attention, and user curiosity which stimulates creativity will not be sustained indefinitely. All players, therefore, must develop a two-pronged strategy in order to survive the extremes of heat and eventual chill which this market will undergo. Social networking services must be prepared to absorb demand in countries they did not anticipate and might not have selected as a lucrative market for advertising. New markets, both demographic and geographic, are becoming available as the wave of social networking gains momentum. Technology providers should isolate elements in the emerging value chain that they can own and take a long-term view of which of these can be sustained after consolidation.
Reasons to Purchase
Develop strategies to suit each stage of a volatile market. Isolate opportunities in multiple geographies. Understand the competitive positioning of major market segments.
Contents:
OUR VIEW
CATALYST
SUMMARY
ANALYSIS
Social networking startups should isolate the fundamental need they intend to serve
People-oriented services: off-line friends
People-oriented services: on-line friends
People-oriented services: crossing the line between offline and online friendships
Content-oriented services
Special interest services
Opening APIs
Social networking services should be prepared for a long tail of regional audiences
Search firms & media properties should maintain an aggressive acquisition strategy
Brands should decide whether to buy, build or partner in social networking
Technology providers should isolate elements in the value chain that they can own
Consultants and systems integrators should guide customers through a confusing and chaotic landscape
APPENDIX
Definitions
Social network
Social networking service
Membership
Methodology
Further reading
Ask the analyst
Our consulting
Disclaimer
List of Figures
Figure 1: Social networking memberships in the United States, 2007
Figure 2: Social networking memberships in Taiwan, 2007
Figure 3: Social networking memberships in France, 2007
Figure 4: Social networking memberships in Belgium, 2007
Figure 5: Social networking memberships in Tunisia, 2007
Figure 6: Social networking memberships in Mexico, 2007
Figure 7: Social networking memberships in Colombia, 2007
Figure 8: Social networking memberships in Hong Kong, 2007
For more information visit http://www.researchandmarkets.com/reports/c72726
Source: Datamonitor
Source: Business Wire
Related Articles
- Equifax Provides Comprehensive Marketing Solution to Major Magazine Publisher
- HCD Research Unveils Media Mix Modeling Services to Provide Continuous Marketing Optimization
- Affinity Networks, Inc. (AFFN) Announces Development of Social Network 'GolfFriendsOnline' in the $60 Billion Dollar Golf Market
- IBM Creates Global Social Network to Advance SOA
- YourCity.MD Completes Launch of 300 City-Specific Healthcare Social Networking Sites Reaching 98 Percent of the U.S. Healthcare Market
- Condo.Com Launches Real Estate Social Networking Community - Empowers Global Audience to Come Together
- Social Network Marketing to Reach $2.5 Billion in 2011
- Affinity Circles Creates Trusted Social Networking Sites for More Than 50 Alumni and Student Organizations at Universities Nationwide
- Sky Link and Lucent Technologies Announce Plans to Expand Mobile Voice and Data Network to Offer Advanced Services in New Regional Markets
- Nakina Systems Acquires iPine Networks to Enter IP Service and Enterprise Management Market
 |
 |
User Comments (0)
RSS Feeds