Mid-Market Accounting Firm Competes on Large Scale

ROCKVILLE, Md., Oct. 25 /PRNewswire/ — Aronson & Company, a Washington Metro area-based accounting firm, found themselves competing with “Big 4″ firms for an increasingly technologically-savvy group of accounting graduates entering the job market. Recognizing the appeal of Internet-delivered media for today’s new workforce, the company developed and launched a comprehensive recruiting campaign which uses YouTube.com technology to power a video submission contest.

comScore, Inc. recently reported a 36% increase from January ’07 to June ’07 in the number of Unique Video Streamers on YouTube.com. Additionally, the company found that, in June ’07, there were more than 136 million Unique Video Streamers available across the Internet. Because of YouTube’s position as an idea platform for personal expression, companies are taking note and taking aim at this massive audience. The market is seeing many companies, both large and small, following Aronson & Company’s lead, rethinking the way in which they uncover candidates and the way that they work.

Commented Lisa J. Cines, CPA, Managing Officer, Aronson & Company, “We believe that the Internet, and YouTube in particular, is a cost-effective way to not only attract new employees, but more importantly to give this new workforce a voice and a way to communicate that is appealing to them. Their clear affinity for self-expression is something that companies should take seriously and encourage through both recruiting strategies as well as day-to- day employment practices.” She continued, “It’s not enough anymore to list job ads on the Internet; you have to find a way to stand out and step forward.”

In September, Aronson & Company launched the Show Us Your Future video submission contest geared toward college accounting and finance majors entering the job market. In order to win the grand prize, a student-to- professional makeover worth more than $2,500, entrants are asked to submit a three minute video that creatively demonstrates where they see themselves after graduation. The video entries will be posted on YouTube.com and streamed to the contest website, http://www.showusyourfuture.com/, where people can watch all of the videos, rate them and add comments. Since the site’s launch, the company has seen visits to the site rise dramatically, indicating the success of this approach and a widespread interest in the campaign. Grand prize sponsors include Aronow Insurance, DHR Executive Search Firm, Davelle Clothiers, Jim Coleman Toyota, Visions Marketing, The Washington Group and The Will Group/Smith Barney.

The contest, however, is simply the tip of the iceberg for this Aronson & Company. The firm expects to take the concept several steps further, transforming the website into a clearinghouse for candidate expression that would include blogs, industry-specific discussions, links to news, and information that will help students better understand the profession and the benefits of being a CPA.

About Aronson & Company

As the Mid-Atlantic region’s premier accounting and consulting firm, Aronson & Company has built a tradition of excellence spanning nearly 50 years. Hundreds of dedicated business experts provide innovative solutions designed specifically for each client. A&C specializes in comprehensive audit, tax and consulting services for clients ranging from individual taxpayers up through publicly traded companies poised for continued success.

A&C’s professionals stay ahead of trends to meet and exceed expectations through their unique combination of personal service and innovative expertise. Dedicated to providing a complete financial solution, A&C is more than just a typical accounting firm — we are a trusted advisor to our clients.

In 2007, A&C was named one of the Metro area’s “Best Places to Work” by the Washington Business Journal. A&C is proud to be recognized as one of the “top 50 accounting firms in the nation” by publications that include Public Accounting Report, Accounting Today, and INSIDE Public Accounting, who also has ranked A&C on their elite “Best of the Best” list for three years running. A&C is also ranked as a top 10 accounting and consulting firm by the Washington Business Journal.

For more information about Aronson & Company, please visit http://www.aronsoncompany.com/.

Aronson & Company

CONTACT: Stephen W. White, Director of Sales & Marketing of Aronson &Company, +1-301-231-6658, swhite@aronsoncompany.com

Web site: http://www.aronsoncompany.com/http://www.showusyourfuture.com/