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Players Network Text to Win Mobile Sweepstakes

October 29, 2007

Players Network, Inc. (OTCBB: PNTV.OB) announces it has entered into an agreement with Modern Mobile Marketing (MMM) to launch a series of promotional sweepstakes via SMS text messaging.

Players Network plans to create a series of SMS text messaging sweepstakes campaigns that will be promoted and marketed aggressively on all Players Network’s Video-On-Demand (VOD) platforms and its website, www.PlayersNetwork.com. Advertising for the campaigns will be integrated into Players Network’s programming and distributed across all outlets to generate consumer interest in each targeted promotional sweepstakes. Modern Mobile Marketing’s SMS text messaging technology provides several options to custom fit integrated marketing modes to the individual requirements of each targeted sweepstakes to attract consumer participation.

Planned launch date for the first of the series of integrated Marketing Campaigns is first quarter 2008. Modern Mobile Marketing and Players Network have designed this SMS Promotion to excite consumers about Players Network, create an interactive experience between the consumer and Players Network programming, accelerate branding of Players Network as the leading provider of Las Vegas and Gaming content, generate significant revenue, and provide Players Network producers and partners with valuable consumer data for remarketing purposes.

“We’ve been searching for a mobile marketing partner for a long time. A lot of companies say they do everything, but when you dig deeper you realize they either don’t have the technology or the creativity you desire. Modern Mobile Marketing has both and more. In addition to their state-of-the-art technology and collaborative creativity, MMM has the strategic planning capabilities and outside-the-box thinking we have been searching for. We’re very, very excited to have MMM as our partner in this lucrative area of mobile marketing,” said Michael Berk, President of Programming for Players Network.

“As Modern Mobile Marketing is quickly becoming the leading premium SMS promotional marketing company, we look for the perfect syndication partners like The Players Network to deliver users with the best mobile customer interaction and experience. We are excited to be working with such a strong brand in the gaming space and to assist The Players Network with the fast and growing area of premium mobile marketing,” says Rick Bennink, co-founder of Modern Mobile Marketing Inc.

About Modern Mobile Marketing

Modern Mobile Marketing is a leading cross-carrier, mobile promotions, premium SMS mobile technology service Aggregator (MMTA), exclusive content aggregator and data marketing company. Modern Mobile creates, develops, implements and integrates mobile activated media services into new and existing business platforms, specializing in entertainment properties, broadcasters, live events and content providers.

About Players Network

Players Network is a Digital Media Company that focuses on the Las Vegas and Gaming Lifestyles, producing and distributing original content for its own VOD Channels on television in fifteen million homes over Comcast Communication and TiVoCast, for its Broadband Network at www.playersnetwork.com, Google, YouTube and Yahoo Video, and for DVD Home Video, mobile platforms, and through worldwide television syndication. Players Network has a 10-year history of providing consumers with quality gaming and Las Vegas lifestyle content, and the gaming industry with strategic partnership services in Las Vegas, Atlantic City, and throughout the worldwide gaming industry.

Statement under the Private Securities Litigation Reform Act

With the exception of the historical information contained in this Release, the matters described herein contain forward-looking statements that involve risk and uncertainties that may individually or mutually impact the matters herein described, including but not limited to: the ability of the Company to increase revenues in the future due to the developing and unpredictable markets for its products, the ability to achieve a positive cash flow, the ability to obtain orders for or install its products, the ability to obtain new customers and the ability to continue to commercialize its products, which could cause actual results or revenues to differ materially from those contemplated by these statements.




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