Reality Digital Launch of Spooky Video Site for Travel Channel
Reality Digital™, a leading provider of brand-focused social media solutions for businesses, announced that it recently launched a new user-generated content (UGC) site (http://spooky.travelchannel.com) for the Travel Channel based on the television program Most Haunted Live, airing Fridays at 9:00 p.m. ET. The Travel Channel’s new site features viewer videos and photos of supernatural experiences, e.g. cemetery sightings, ghosts, haunted houses, etc. Spooky.travelchannel.com exemplifies how television channels and networks can leverage new digital media strategies and social networking technology to quickly launch a reliable and scalable website based on a regularly scheduled program.
Derived from the Most Haunted Live series, http://spooky.travelchannel.com engages audiences in a fun participatory way while fulfilling the broadcaster’s need for a branded seasonal marketing campaign. The web site allows audiences to comment, rank, look at most viewed, and add the Halloween-inspired content to their “favorites” through functionality provided by the Reality Digital Opus™ platform, a hosted media management framework for social collaboration and media sharing.
“Within three weeks, Reality Digital was able to design, build and test the new site — a testament to their ability to conceive a fun, creative solution within extremely tight time,” said Seana Baruth, director of product development, InteractiveTravel Channel. “We selected Reality Digital for their experience configuring UGC solutions for other TV channels and travel companies, for their understanding of our need to moderate user generated content, and our need for a reliable feature-rich platform.”
“Reality Digital has created dozens of UGC sites for several major broadcast, cable and entertainment conglomerates, communities of interest, and consumer brands,” explained Cynthia Francis, co-founder and chief executive officer of Reality Digital. “We are intimately familiar with the rigorous demands that broadcasters face with respect to implementing Web 2.0 strategies. Our feature-rich platform has all the key ingredients for quickly turning up a micro-site based on an inflexible broadcast schedule, and delivering our customers the community-building tools that enhance their brand identity.”
The Reality Digital Opus platform supports all the leading consumer features related to uploading, viewing and sharing video and other rich media. Site administrators benefit from enhanced monitoring and reporting tools and a one-stop shop offering that includes software, video hosting and storage.
Reality Digital’s media sharing and social collaboration solutions support some of the largest and most ubiquitous media sites in the world. For a more complete list of customers, please visit: http://www.realitydigital.com/comm_customers.htm.
About Reality Digital
Reality Digital (www.realitydigital.com) is a software development company that enables businesses to enhance their online presence through the implementation of user-generated content (UGC) and social networking. Comprised of an executive team with over 15 years of experience in creating innovative video technologies for Fortune 500 companies, Reality Digital continues to leverage its knowledge and expertise in the UGC space by allowing businesses to build and maintain a constant dialogue with their customers. For more information, visit www.realitydigital.com.
Reality Digital Opus is a trademark of Reality Digital. All other trademarks mentioned in this document are the property of their respective owners.
About Travel Channel
The Travel Channel is the cornerstone of Travel Channel Media, an integrated multi-platform travel business wholly owned by Cox Communications. Travel Channel Media offers a vast array of consumer touch points that directly engage veteran travelers ready to plot their next trip, novice travelers not quite sure where to go, and armchair travelers who are just along for the ride. Travel Channel Media includes: the Travel Channel, available in more than 90 million U.S. cable homes; travelchannel.com, the network’s broadband travel hub; Travel Channel’s video-on-demand (VOD) and mobile platforms; and World Hum (worldhum.com), a leading online travel blog.