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JargonFish(TM) Adds Increased Ad Targeting Capabilities and Features to Its In-Text Content Application

Posted on: Monday, 5 November 2007, 09:00 CST

JargonFish™ (www.jargonfish.com), the new interactive in-text content application from AdOn Network (www.adonnetwork.com), today announced that it has expanded the advertising capabilities of its recently launched application.

By adding these new capabilities JargonFish helps publishers deliver the most relevant and intelligent ads as well as feature-rich content to their visitors, ensuring that advertisers, agencies and publishers receive the highest performing results from their advertising dollars and increased publishing inventory.

The enhanced ad targeting features allow advertisers to create campaigns that target specific JargonFish publishers, geographic regions, and contextually relevant content among other options.

Publishers using the JargonFish application have one-click access to a wide-range of relevant, non-intrusive and analogous content and as a result are finding that visitors are spending more time engaging with their content. Now they have the ability to target ads within the JargonFish in-text content application, contextually, behaviorally, geographically (local, regional and national) as well as re-target, day-part, cap frequency, daily, monthly and total spending caps, traffic sourcing selection and ROI tracking by traffic source and keyword.

"The JargonFish application was specifically designed to inform and help the end user, rather than interrupt their content experience," said Steve Armstrong, President, AdOn Network, creator of the JargonFish application. "By delivering timely and relevant in-text content on a publisher site, we are in a unique position to also deliver intelligent display ads that are far more relevant, better targeted and ultimately more effective for our advertiser and publisher partners.

"With JargonFish's wide range of ad targeting capabilities we're able to deliver a proven engagement platform to our publishers, a more targeted audience to our advertisers and a feature-rich interactive content experience for end users."

Launched in beta last month, the JargonFish application is a fully customizable in-text tool that exponentially enhances the user experience by offering one-click access to a diverse range of pre-defined resources such as video, image and keyword search from Flickr, YouTube and Yahoo, ecommerce through eBay and Amazon, social bookmarking tools and Wikipedia results, among other resources.

Publishers also have an unprecedented level of control via the JargonFish platform, allowing them to offer exclusive or customized tools, related content or a plethora of desired features and distinctive resources above and beyond the pre-defined offerings.

The display advertising component of the JargonFish application will be provided exclusively through AdOn Network.

About JargonFish

JargonFish is pioneering a new level of in-text engagement. With JargonFish's new customizable in-text content application, web publishers have the ability to exponentially enhance their visitor experience by offering one-click access to a myriad of highly interactive, customer-centric resources, such as video, image and text search results from YouTube, Flickr and Yahoo, ecommerce access through eBay and Amazon, social bookmarking tools, Wikipedia results, as well as additional display advertising revenue, all accessible from a single keyword-activated JargonFish window.

JargonFish offers an innovative and proven customer engagement solution that reinvents the advertising-centric in-text medium, enhancing the user experience to provide improved resources, information and functionality to the end user. For more information about JargonFish, visit: www.jargonfish.com.

Source: Business Wire

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