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Facebook Makes First Appearance on Lycos Top Search List, More Popular Than RuneScape and Wikipedia; Kanye West Most-Searched Celebrity Blogger With Web Users

Posted on: Wednesday, 7 November 2007, 09:00 CST

WALTHAM, Mass., Nov. 7 /PRNewswire/ -- Lycos, Inc. (http://www.lycos.com/), a leading provider of social publishing, media and search technologies, today announced the following information from The Lycos 50(TM), the 50 most popular Internet search results for the week ending Nov. 3, 2007. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com/ . Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Gossip Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending Nov. 3, 2007: 1. Robert Goulet 800 % 2. Bee Movie 700 % 3. American Gangster 162 % 4. Reese Witherspoon 142 % 5. Keith Richards 140 % 6. Thanksgiving 132 % 7. Facebook 100 % 8. Katie Holmes 173 % 9. Christmas 61 % 10. NCAA 55 % Notes of Interest:

Facebook (#25) makes its first-ever appearance on the Lycos 50, generating more searches this week than popular web search mainstays Dragonball (#27), RuneScape (#31) and Wikipedia (#34). Although MySpace (#19) still ranks higher in search activity, Facebook's open source policy regarding applications, combined with other unique functionality, has allowed it to soar in popularity. The finalists for the 2007 Weblog Awards have been announced, featuring a category for celebrity bloggers. Of the 10 finalists in the celebrity blogging category, five register high search activity this week.

The Top 5 Most-Searched Celebrity Bloggers: 1) Kanye West 2) Jenna Fischer 3) Donald Trump 4) John Mayer 5) Mark Cuban

Kanye West's blog (which is 310% more popular than Fischer's) is made up mostly of videos and pictures, while Jenna Fischer (Pam from "The Office") keeps her blog on MySpace in order to connect with fans and discuss what's happening in her real life and behind the scenes of the show.

Interestingly, Curt Schilling's Blog, 38 Pitches, was also named as a Weblog Award finalist, but barely registers a blip on the search radar, despite Schilling's recent filing for free agency and subsequent resigning with the 2007 World Series Champion Boston Red Sox. Donald Trump's blog of business advice registers some search activity with web users, while his rival Rosie O'Donnell (whose blog is mostly written in haiku style) fails to generate much search interest this week. John Mayer and Mark Cuban offer more personal information in their blogs; Cuban discusses "Dancing with the Stars" and Mayer casually writes about his life, music, and other things of interest to him.

Search Gainers:

"American Gangster" gains 162% in search activity after topping box offices this past weekend, taking in $43.6 million. The Denzel Washington flick beat out Jerry Seinfeld's "Bee Movie," which ironically increases much more this week, up 700% in search popularity with web users. The death of Robert Goulet drives search interest in the singer/actor up 800%. Goulet died at the age of 73 in Los Angeles last week awaiting a lung transplant.

The Lycos 50(TM) Top 10 Search Terms for the Week Ending Nov. 3, 2007: 1)Poker 6) YouTube 2)Halloween 7) Disney 3)Golf 8) World Series 4)Fashion 9) Thanksgiving 5)Dancing with the Stars 10) Britney Spears About Lycos, Inc.

Lycos, Inc. (http://www.lycos.com/) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. operates search and technology websites that foster online communities, including the new Lycos Cinema and Lycos MIX video platforms, combining community with high-quality broadband video content. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, Lycos 50(TM), Lycos Entertainment and Lycos Music. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, http://www.daum.net/

Lycos(R) is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

Lycos, Inc.

CONTACT: Kathy O'Reilly, LYCOS, Inc., +1-781-370-2853,Kathy.O'Reilly@lycos-inc.com

Web site: http://www.lycos.com/http://50.lycos.com/http://lycos50.tripod.com/blog

Source: PRNewswire

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