AT&T Signs International Programming Agreement With SES AMERICOM's IP-PRIME
Posted on: Wednesday, 14 November 2007, 03:00 CST
PRINCETON, N.J. and SAN ANTONIO, Nov. 14 /PRNewswire-FirstCall/ -- SES AMERICOM, an SES company (Euronext Paris and Luxembourg exchange: SESG), and AT&T Inc. today announced an agreement to supply AT&T U-verse(SM) TV with international programming via SES AMERICOM's IP-PRIME(R) platform. SES AMERICOM will also provide international programming for AT&T broadband and wireless platforms.
"The United States' ethnic population is a fast-growing and dynamic sector. By securing additional international programming from IP-PRIME, we are reaffirming our commitment to meeting the diverse needs and interests of our growing subscriber base," said Rob Thun, AT&T senior vice president of programming. "The AT&T U-verse Internet Protocol platform allows us to deliver unparalleled consumer choice, and through agreements such as that with IP- PRIME, we can capitalize on these advantages to provide our customers with the best international programming across all three screens."
"Providing AT&T U-verse TV with international programming reflects the extensive relationships and agreements we have with leading programmers throughout Europe, Asia, Latin America and the rest of the world, and this is a great example of IP-PRIME's advantage in being part of the SES global family," said Bill Squadron, president of SES AMERICOM's IP-PRIME division.
IP-PRIME receives and encodes video from any source, formats the content and distributes it to any media platform. The process takes place at IP- PRIME's super headend facility in Vernon Valley, N.J., where content is encoded into the MPEG-4 video standard used in IP to optimize the picture quality of each program while requiring only half the bandwidth of programs in the older MPEG-2 standard. Programs are then uplinked to the IP-PRIME satellites, which in turn will deliver the content to AT&T video superhub offices for distribution to AT&T U-verse customers.
About AT&T
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.
(C) 2007 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.
About SES AMERICOM http://www.ses-americom.com/
SES AMERICOM, North America's leading satellite company, delivers video, voice and data ubiquitously across the continent, including locations impossible to reach with wired connections. Building on its thirty year heritage in broadcast television, the company's IP-PRIME(R) solution is the fastest and most cost effective way for providers to bring IPTV service to market. This true turnkey solution comes with transport agreements for over 285 television channels -- including the industry's largest selection of HDTV -- and more than 100 digital music channels, letting IP-PRIME customers offer a broad range of diverse programming to their subscribers. With capex savings as much as 90 percent over a build-it-yourself approach, IP-PRIME can be operational in just a few months. For more information visit http://www.ip-prime.tv/.
About SES
SES AMERICOM is an SES company (Euronext Paris and Luxembourg Stock Exchange: SESG). SES wholly owns three market-leading satellite operators, SES ASTRA in Europe, SES AMERICOM in North America, and SES NEW SKIES, which provide global coverage and connectivity. The company also holds strategic participations in SES Sirius in Europe, Ciel in Canada and QuetzSat in Mexico. SES provides outstanding satellite communications solutions via a fleet of 37 satellites in 25 orbital positions around the globe. Additional information on SES is available at: http://www.ses.com/.
AT&T Inc.
CONTACT: Destiny Belknap of AT&T, +1-214-665-1314, dbelknap@attnews.us,or John Giddings of SES AMERICOM, +1-650-245-2782, jgiddings@mobilitypr.com
Web site: http://www.att.com/http://www.ses-americom.com/
Source: PRNewswire-FirstCall
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