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thePlatform Chosen As PBS KIDS Sprout's Online Video Publisher

Posted on: Wednesday, 14 November 2007, 09:00 CST

SEATTLE, Nov. 14 /PRNewswire/ -- thePlatform, a leading "white-label" broadband video publishing company, announced today that it has been tapped by PBS KIDS Sprout as the backend video platform for the 24-hour preschool network's website (SproutOnline.com).

thePlatform will manage the publication and delivery of online video clips from Sprout's lineup of children's shows to the network's website. The site currently offers video clips from popular preschool shows such as Angelina Ballerina(TM), Barney and Friends(TM), Berenstain Bears(TM), Bob the Builder(TM), Caillou(R), Dragon Tales(TM), Fireman Sam(TM), Make Way for Noddy(TM), Pingu(TM), Sagwa: The Chinese Siamese Cat(TM), Sesame Street(R), Teletubbies(TM), Thomas & Friends(TM) and Zoboomafoo(TM). Sprout was created as a partnership among Comcast Corporation, HIT Entertainment, PBS and Sesame Workshop and is available on digital cable and satellite television to 35 million homes.

"ThePlatform's system allows us to bring the Sprout experience to the web in an engaging and convenient way for parents and preschoolers," said Eileen Diskin, vice president of marketing, PBS KIDS Sprout. "It gives our viewers the ability to access and watch clips from their favorite shows anytime, in a user friendly way with a system that also streamlines business processes and allows us to quickly refresh content and grow our online presence."

"Sprout offers one of the most popular children's programming lineups available on both television and on demand today, and we're pleased to help them expand that presence with online video," said Ian Blaine, CEO, thePlatform. "Programmers like Sprout need a path to publishing content that is scalable and enables them to seamlessly work with diverse technology partners and advertisers in a centrally managed way."

thePlatform currently provides online video publishing and management for a host of well known consumer brands, including BBC, CNBC, CBS' College Sports TV, Court TV, Comcast, Hearst, Helio, PRIMEDIA, Scripps, Sony/BMG Music, Vongo, Telstra, Verizon Wireless and dozens of other companies.

Media companies interested in publishing or syndicating their content across the web and mobile phones should visit http://www.theplatform.com/.

About thePlatform:

thePlatform(TM), a subsidiary of Comcast, is the leading broadband video ASP for content providers, broadband media sites, and mobile businesses. thePlatform currently manages and publishes online video on behalf of some of the most well known consumer brands, including: BBC, CNBC, CBS' College Sports TV, Court TV, Comcast, Hearst, Helio, PRIMEDIA, Scripps, Sony/BMG Music, Vongo, Telstra, Verizon Wireless and dozens of other companies. Additional information about thePlatform can be found at http://www.theplatform.com/.

thePlatform

CONTACT: Jeremy Pemble, jeremy@jlmpartners.com, or Stacy Oaksmith,stacy@jlmpartners.com, both of JLM Partners, +1-206-381-3600, for thePlatform

Web site: http://www.theplatform.com/

Source: PRNewswire

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