Turn Up the Heat on Your Gift Requests With the Help of Sexy Star Brooke Burke at Dell YoursIsHere.Com
WHAT: Dell has enlisted the magnetic sex appeal of Brooke Burke and other celebrities to launch a star studded holiday campaign on www.YoursIsHere.com — an interactive, personalized wish list that helps consumers finally get the gifts they really want for the holidays via personalized video messages persuading friends and family to chip in on a gift.
WHO:
Burt Reynolds for the “Star Power Sell”
Chuck Liddell for the “Hard Sell”
Brooke Burke for the “Soft Sell”
Estelle Harris for the “Guilty Sell”
Ice-T for the “Silky Sell”
Vivica A. Fox for the “Sassy Sell”
WHEN: Starts FRIDAY, November 16, 2007 and runs through January 31, 2008
WHERE: www.YoursIsHere.com
HOW: To begin, simply log on to YoursIsHere.com and follow these easy steps:
Pick what you want — From the latest Dell notebooks and desktop computers to the hottest personal electronics.
Choose your celebrity — Select Burt or another celebrity to make a winning sales pitch on your behalf.
Start your virtual piggy bank — Visitors over the age of 18 set up a PayPal account where family and friends can chip in towards the wish list.
Add to your social network — Share the virtual piggy bank with friends by posting the fundraising widget on YoursIsHere and MySpace pages.
Get the word out — Send email links of personalized celebrity video pitches to family and friends.
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.