New Report Explains a New Way for How Online and Mobile Sites Could Distribute Their Services to End Users
Research and Markets (http://www.researchandmarkets.com/reports/c75306) has announced the addition of Social Media and Content Syndication: A New Way to View Internet and Mobile Sites to their offering.
Latest Developments
Operational Details
User-defined Media
Advertising and Monetisation
Role of Developer APIs
Viral Distribution
This report explains a new way for how online and mobile sites could distribute their services to end users using a syndicated, social approach.
The report will be of immediate interest to professionals who are involved in content services, both online and mobile.
The report first finds that the rules which govern how online and mobile services are conceived and distributed are changing.
The old way was to hire creative people who would then build an online ‘service superstore’ which would be attractive to users because of the breadth and quality of content on offer. Brands like Yahoo! and Vodafone live! have typified this approach, but thousands of other companies are also pursuing the same model, albeit on a smaller scale.
But the report explains why trends like social bookmarking, media syndication and developer APIs–plus many others–mean that the ‘service superstore’ model is not sustainable and so companies like Yahoo and Vodafone will need to re-think how they conceive and distribute content-based services.
Accordingly, the report presents a detailed step-by-step approach for how a content portal like Yahoo! could evolve its offer from one that is orthogonal with consumer trends into one that is in synch with the key forces that are driving the latest developments on the internet.
The report clearly explains how content owners, service providers and advertisers would benefit from a syndicated, social approach to the distribution of their material. In addition, the report contains detailed descriptions of how the underlying technology could work.
Introduction
User-defined Media
Definition: User-generated Content (UGC)
Definition: User-defined Media (UDM)
Examples
Developer APIs
Portal Model: Key Assumptions
Problem 1: Internal Resource Bottleneck
Problem 2: Think Service Delivery Platform, not Service Delivery Portal
Summary
Non-linear (Viral) Content Distribution
Market Application
Step 1: Allow Users to Syndicate Features
Feature Syndication
Direct and Indirect Channels
Step 2: Introduce a Developer API
Further Considerations
Operational Details
Feature Reader
Feature Paglet
Adding Features
Publisher Site Considerations
Cloning and Sharing Features
Peer to Peer: Using Email and IM
Publishing to Other Webpages
Basic Social Distribution: Forward to Groups
Advanced Social Distribution: Adding a Viral Booster Mechanism
Commercialisation: Advertising and Branding
Advertising: Creating New Inventory
User Targeting
Other Commercialisation Options
Branding Considerations
Mobile
For more information visit http://www.researchandmarkets.com/reports/c75306