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SIVOO and VOY Plaza Partner to Distribute Popular Latino Entertainment Content

Posted on: Wednesday, 28 November 2007, 09:00 CST

PHILADELPHIA, Nov. 28 /PRNewswire-FirstCall/ -- SIVOO Holdings, Inc. (Pink Sheets: SIVO), operator of the first Internet TV network of multicultural on-demand entertainment programming, today announced a content distribution partnership with VOY Plaza (http://www.voyplaza.com/), a leading U.S. social entertainment company focused on Latinos and those discovering Latin culture.

As part of this partnership, SIVOO is providing VOY Plaza with hundreds of hours of high-quality Latino entertainment programming including movies, TV shows, telenovelas, comedy shows and sports - distributed through broadband outlets and via Verizon's VCAST mobile television service.

"VOY Plaza offers a natural distribution platform for SIVOO's wide selection of Latino content," said Burhan Fatah, founder and chief executive officer of SIVOO. "We look forward to bringing the SIVOO experience to VOY's online communities of bi-lingual Latinos, and those interested in Latin culture, throughout the U.S."

"Latinos are America's highest per capita users of next generation Internet services such as Mobile TV, online radio and social networking. Through this partnership with SIVOO, we will significantly enhance our millions of consumers' experiences while giving our advertising and marketing partners even more opportunities to reach America's fastest growing consumer segment," said Fernando Espuelas, VOY's CEO.

Recent research studies by Pew, Yankelovich and Telephia/Arbitron confirm that Latinos are rapidly embracing many of the new cutting edge features offered by Web 2.0 services such as VOY Plaza. Latinos use features such as Mobile TV, texting, taking pictures, listening to music, downloading content such as games or ringtones, and using the internet, all at significantly higher rates than the general population.

About SIVOO

Founded in 2000, SIVOO Holdings, Inc. (Pink Sheets: SIVO) operates the first Internet TV network of multicultural on-demand entertainment. It serves the fastest growing segments of the U.S. population with more than 22,000 hours of quality on-demand content under contract that is delivered through an Internet browser to PCs, televisions, portable devices and mobile phones. Only SIVOO gives consumers the choice of watching ad-supported on-demand multicultural entertainment for free or without ads for a nominal fee. SIVOO's proprietary system currently serves video through Microsoft Windows Media Player via any Web browser. SIVOO is headquartered in Philadelphia, PA, and has a production facility in Universal City, CA. For more information, visit http://www.sivoo.com/.

About VOY Plaza

VOY(R) Plaza. is a leading social entertainment network focused on today's new generation of Latinos and those discovering Latin culture. VOY Plaza connects with its global audience through a broad range of traditional and emerging platforms, including the Internet, broadband and wireless. For more information, visit http://www.voyplaza.com/.

The VOY(R) brand is a registered trademark used under license. All rights reserved.

SIVOO is a trademark of SIVOO Holdings, Inc. All other trademarks are the property of their respective owners.

Media Contacts: Jessica Grutkowski Euro RSCG Magnet for SIVOO 212-367-6804 sivoopr@eurorscg.com Danika Berry/Roxanne Romero 5W Public Relations for VOY Plaza 323.556.7077 dberry@5wpr.com / rromero@5wpr.com Investor Contact: Amy Glynn Cameron Associates for SIVOO 212-554-5464 amy@cameronassoc.com SAFE HARBOR STATEMENT

The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes,""expects,""may,""should,""seeks," or "anticipates," and similar expressions as they relate to SIVOO or its management are intended to identify such forward- looking statements.

SIVOO Holdings, Inc.

CONTACT: Jessica Grutkowski of Euro RSCG Magnet for SIVOO,+1-212-367-6804, sivoopr@eurorscg.com; or Danika Berry, dberry@5wpr.com, orRoxanne Romero, rromero@5wpr.com, both of 5W Public Relations, for VOY Plaza,+1-323-556-7077; or Investors, Amy Glynn of Cameron Associates, for SIVOO,+1-212-554-5464, amy@cameronassoc.com

Web site: http://www.sivoo.com/http://www.voyplaza.com/

Source: PRNewswire-FirstCall

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