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Spark Networks(R) Selects Omniture to Increase Registrations Across 30 Social Networking Web Sites

Posted on: Wednesday, 28 November 2007, 09:00 CST

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Spark Networks (AMEX: LOV), one of the leading providers of online personals in the U.S., has selected Omniture to drive increased visitor engagement and increase registrations by measuring the performance of their 30 social networking properties. By using Omniture Discover to segment their visitors based on behavioral patterns, Spark Networks will be able to effectively market to each demographic across the company's portfolio -- improving the user experience and maximizing online marketing ROI.

"Our business, and each of the networks in our portfolio, revolves around individual's values, beliefs, lifestyles and interests, so it is important for us to engage our members on a personal level," said Greg Liberman, president and chief operating officer of Spark Networks. "Omniture Discover will enable us to better understand which campaigns and areas of our sites resonate with specific segments of our audience -- not only giving us the insight we need to ensure our online communities drive customer loyalty, but also providing us with the tools we need to maximize our online marketing ROI."

Built on the Omniture SiteCatalyst(R) Web analytics platform, Discover will enable Spark Networks to identify behavioral trends and create customized visitor segments accordingly -- allowing the company to drive highly targeted campaigns in real time. In addition, the company will be able to measure the impact of off-line campaigns and acquisition strategies by integrating data from external sources such as off-line registrations and renewals.

"Social networking has become one of the most important enablers in building online communities," said Chris Harrington, president, worldwide sales and client services at Omniture. "Omniture has specialized in helping these thought-leading companies to more effectively use social networking in their online marketing. Omniture provides a way to identify the effectiveness of their marketing strategies for each person visiting the site while enhancing the individual user experience."

About Spark Networks

The Spark Networks portfolio of consumer websites includes, among others, JDate(R).com (www.jdate.com), AmericanSingles(R).com (www.americansingles.com), BlackSingles.com(R) (www.blacksingles.com), and ChristianMingle(R).com (www.christianmingle.com).

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture's 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and strategic partners, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

 Omniture Press Contact Andrew Watson 801.932.7386 Email Contact

SOURCE: Omniture

Source: MARKET WIRE

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