dotMobi Chooses BrandMuscle to Simplify Customized Marketing Efforts
CLEVELAND, Nov. 29 /PRNewswire/ — BrandMuscle, Inc. has been chosen by dotMobi, the company behind .mobi — the first and only Internet domain exclusively for mobile phones — to implement its BrandBuilder(R) marketing solution.
The dotMobi Marketing Mobi-lizer solution provides domain registrars and resellers around the world with access to customizable marketing and advertising materials to promote registration and use of the .mobi domain. This no-cost tool eliminates the need for expensive agency and design resources so that registrars of any size can launch campaigns easily and inexpensively.
“For registrars used to selling standard Internet domains, the uniqueness of .mobi can present a challenge because the .mobi domain offers a complete solution for companies looking to go mobile. Our partners needed an equally unique tool to maximize their marketing efforts around .mobi. BrandMuscle’s BrandBuilder was a perfect choice to give our registrars the depth of tools they needed with an easy-to-use interface,” said Trey Harvin, CEO, dotMobi.
The dotMobi Marketing Mobi-lizer offers a variety of customizable advertising options including web banners, magazine inserts and more. Additionally, the dotMobi Marketing Mobi-lizer provides a Mobility Education center that houses a wealth of information that users can access to help inform potential .mobi domain buyers of the benefits of owning and maintaining a .mobi site.
Interested registrars should account their dotMobi account managers or contact@mtld.mobi.
About dotMobi
dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium based in Dublin, Ireland with offices in Washington, DC and Beijing, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed on the .mobi domain are optimized for use by mobile phones. On-the-go consumers can have confidence that an Internet site will work on their mobile phones when using a .mobi address.
dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. dotMobi is also a sponsor of W3C’s Mobile Web Initiative.
For more information on dotMobi domains and registration information, visit http://mtld.mobi/. Visit the dotMobi blog at http://blog.mobi/.
About BrandMuscle, Inc.
Founded in 2000, Cleveland-based BrandMuscle, Inc. is a marketing services agency specializing in the development and management of automated advertising assembly, production and distribution. The company has over 70 employees in the areas of client service and development. Clients include some of the nation’s leading brands, such as Allstate Corporation, BMW, Borders Book Stores, Chase, Chilis, and DIRECTV.
For more information about BrandMuscle, Inc., please visit their website at http://www.brandmuscle.com/.
BrandMuscle, Inc.
CONTACT: Julie Gibson of BrandMuscle, Inc., +1-216-464-4342,jgibson@brandmuscle.com; or Vance Hedderel of dotMobi, +1-703-485-5563,vhedderel@mtld.mobi