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Adobe and Yahoo! Unveil Advertising Service for PDF Publishers

Posted on: Thursday, 29 November 2007, 15:00 CST

Adobe Systems Yahoo! have launched Ads for Adobe PDF Powered by Yahoo!, an opt-in service that enables online commercial publishers to drive new revenue by including timely, contextual ads next to Adobe Portable Document Format-based content.

The service has the potential to offer readers access to more free content, enhanced with ads that match their interests. Ads for Adobe PDF Powered by Yahoo! are available initially as a beta program.

The service has the potential to offer readers access to more free content, enhanced with ads that match their interests. Ads for Adobe Portable Document Format (PDF) Powered by Yahoo! are available initially as a beta program.

The new service allows publishers to generate revenue by including contextual, text-based ads next to Adobe PDF content, with Yahoo! providing access to its extensive network of advertisers to match a broad range of subject matter. For advertisers, Ads for Adobe PDF Powered by Yahoo! extends reach by delivering advertising across a new channel of content, while also providing the ability to track advertising performance, just as they can today with ads placed on websites.

Todd Teresi, senior vice president of Yahoo! Publisher Network, said: "This partnership with Adobe creates a previously untapped opportunity for advertisers to connect with qualified audiences, while opening new revenue streams for publishers, and helping deliver additional relevant content to consumers. Creating new value with Ads in Adobe PDFs is a natural step forward in Yahoo!'s ongoing strategy to enable an array of digital connections between advertisers, publishers, and consumers."

Source: Datamonitor

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