20,000 Product Videos Improve Online Jewelry Shopping

KNOXVILLE, Tenn., Dec. 6 /PRNewswire/ — Jewelry Television(TM) and its newly designed website, http://www.jtv.com/, now feature more than 20,000 product videos online that provide in-depth information and up-close looks at products.

“We continue to leverage Jewelry Television’s broadcast assets and bring to life our website with engaging videos that enhance the online shopping experience,” explains James Thome, Senior Vice President of E-Commerce for Jewelry Television. “No other online jewelry retailer offers its visitors so many product videos combined with exhaustive product details to fully inform and educate the customer through the buying process.”

According to a recent study released by In-Stat, a market research company, the global market for online video content will expand tenfold by 2010, topping 130 million households. “Our customers are responding favorably to both educational and product videos online. We are ahead of the game in online shopping and will continue striving to be a category leader.”

About http://www.jtv.com(tm/)

http://www.jtv.com/ is the companion web site of the nation’s fastest growing home shopping network, Jewelry Television(TM) (JTV). The company focuses exclusively on the sale of fine jewelry and loose gemstones. JTV airs live programming 24 hours a day, seven days a week. The network is the 11th largest fine jewelry retailer in the United States and is distributed to 68 million full-time households.

http://www.jtv.com/ offers more than 40,000 products for sale with over 20,000 product videos. The site has served over 1.7 million customers and growing. http://www.jtv.com/ offers live streaming video of Jewelry Television’s programming, fast-paced auctions and access to more loose gemstones than any other retailer. http://www.jtv.com/ was recently ranked the 5th largest online jewelry retailer and one of the “Hot 100 Best Retail Web Sites,” according to Internet Retailer.

Headquartered in Knoxville, Tenn., Jewelry Television(TM) acquired Shop At Home Television Network in 2006, including its popular branded line Bella Luce. Jewelry Television’s revenues are approximately $500 million.

Jewelry Television

CONTACT: Kelly Fletcher, of Jewelry Television, +1-865-806-0996,kelly.fletcher@jtv.com

Web site: http://www.jtv.com/