It is Estimated That the Global Market for Mobile Entertainment Will Generate $62 Billion in Annual Revenue By the Year 2010
Posted on: Tuesday, 11 December 2007, 09:00 CST
Research and Markets (http://www.researchandmarkets.com/reports/c77085) has announced the addition of 'Social Networking and Mobile Content' to their offering.
A fresh look at Mobile Social Networks and their growing role in the mobile space. In this report the author examines how increases in mobile bandwidth and the success of video and mobile music provide opportunities for operators that have yet to be monetized. The report demonstrates how mobile carriers and content providers see strategic opportunities in leveraging Social Networking to drive awareness and demand for mobile content, and how the likes of YouTube, Facebook, and MySpace show real promises as they leverage the inherent drive in people to share content within their social circles. The author emphasizes the power of communities in diversifying mobile content and their ability to contribute positively to end user experience in content discovery, thus adding value to and increasing demand for content, especially in the youth market.
"It is estimated that the global market for mobile entertainment will generate $62 billion in annual revenue by the year 2010. However, it is generally agreed that growth rates for mobile content have flattened over the past years. Consolidations in the industry and many high profile failures in recent months like ESPN Mobile, Disney Mobile and Amp'd have put pressure on both content providers and carriers to look at new ways to grow revenues.
At the same time, increases in mobile bandwidth and the relative successes of video and mobile music provide opportunities that have yet to be fully monetized. Carriers and content providers both see opportunities in leveraging Social Networking to drive awareness and demand for mobile content. Internet video successes like YouTube and Social Networking sites like Facebook and MySpace show real promise as they leverage the inherent drive for people to share content within their circle of friends. Much more than simply viral distribution, adding a community aspect to mobile content improves the experience of content discovery and also adds value and demand to the content, especially for the youth market. Within the community, there are users who create, use and, most importantly, promote the content within their community.
Within this context are also the disruptive effects of companies like Google and Apple who are trying to change the models for mobile and challenge the traditional business models.
Marketers have begun to utilize Social Networking to capture eyeballs and to increase the credibility for their messages by encouraging the input of their fans. The models and techniques continue to evolve as agencies and their clients try to the best ways to use these channels effectively to extend their traditional marketing and promotional activities and also to launch campaigns that would be considered risky in traditional media.
This report will explore the opportunity that Social Networking and community provide to the mobile content ecosystem and ways that content sellers can use community to increase their revenues and the challenges that they face.
This report answers the following questions:
- How can community increase mobile content adoption?
- What are the challenges faced by content creators in monetizing their content?
- What are the roles that the key stakeholders need to play for community to work?
- Are there places in the world where small content creators can compete on a level playing field?
- What are the opportunities for service providers and players in this new ecosystem?
- What options are available to marketers and brands to leverage community?
Products Mentioned: EDGE, 3G, iPod, iPhone, Docomo, Harris Reid Poll
Content Outline:
Executive Summary
About the Author
Hypothesis
Social Networking goes mobile
Hurdles for content creators and how to overcome them
YouTube as an example of community filtering
The Changing Market
The Virtual Community as a force for Content classification and promotion
Best Practices for Content Discovery
A Detailed Look at the Distribution of User Generated Content
The Value of the Network
Is More Choice Better?
A Solution to the Deluge
Opportunities for Mobile Advertising
Creating and Nurturing Community around content
How Mobile Impacts Content Communities
Challenges for Mobile Content Communities
Ubiquity is Key
The Red Herring of "Super Distribution"
Digital Rights Management (DRM)
Consumers Hate DRM
Advertising and Other Free Content
Carrier Opportunities and Recommendations
In Summary
Figure 1 -The Content Community Ecosystem
Companies Mentioned:
- Amp'd
- Apple
- BMW
- Disney Mobile
- DoCoMo
- ESPN Mobile
- MySpace
- Tira Wireless
- Vantrix
- YouTube
For more information visit http://www.researchandmarkets.com/reports/c77085
Source: Business Wire
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