Madison Square Garden Interactive Selects Tribal Fusion to Increase Revenue

EMERYVILLE, Calif., Dec. 11 /PRNewswire/ — Tribal Fusion, the online advertising network and leading site-representation company owned by Exponential(TM) Interactive, Inc. announced today that it has signed an agreement with major online publisher Madison Square Garden Interactive. MSG Interactive owns and operates websites for the New York Rangers (NHL), the New York Knicks (NBA), the New York Liberty (WNBA) and the legendary New York concert and event venue, The Beacon Theater.

Partnering with Exponential, MSG Interactive will benefit from access to Tribal Fusion’s intuitive publisher interface and robust ad serving technology, ensuring the highest possible page revenues across all of their sites. In addition, Tribal Fusion’s global sales force and its relationships with large advertisers and interactive agencies will generate the greatest revenue for the site’s valuable online ad inventory from high-quality brand advertisers.

“Tribal Fusion has a distinguished reputation in the industry, and we’re excited about working together. With their vast network of great brand advertisers, they will be able to immediately leverage our content to deliver high quality advertising and consistent revenue across all of our sites,” said Chris Monteleone, Vice President of Marketing and Distribution, MSG Interactive.

Tribal Fusion’s transparent advertising network delivers custom placements for premium brand advertisers across over 1,500 high quality sites that reach 137 million U.S. unique users and over 232 million consumers worldwide every month. More than 70% of campaigns are targeted or customized to advertiser needs. Tribal Fusion offers site-specific and specialized placements, behavioral targeting, profile targeting, geotargeting, content targeting and tandem ads.

“Our partnership with Madison Square Garden Interactive is a testament to our quality publisher network,” said Justin Kuykendall, Vice President of Network Development for the Tribal Fusion publisher network. “The addition of the Madison Square Garden Interactive websites further extends our sports and entertainment vertical offerings, providing great new forums for our broad range of brand advertisers. We look forward to delivering high quality advertisers and targeted campaigns to maximize the value of their online content.”

Tribal Fusion’s Sports channel reaches a broad audience of athletes and enthusiasts. With nearly 44 million unique visitors in September, the Tribal Fusion’s sports channel reaches 41% of all internet users who have attended a sports event in the last six months. Additionally, comScore Media Metrix reports that visitors to the Sports Channel go to a health club or gym, ride a motorcycle and have participated in sports such as rock climbing, power weight lifting, softball and fishing. They are also 1.5 times more likely than the average Internet user to have bought sports memorabilia online.

There is a similar passion for the information in Tribal Fusion’s Arts and Entertainment vertical. In September, monthly unique visitors reached nearly 64 million. Research also indicates that 58% of all Internet users who have spent between $5,000-$7,499 on hobby or personal interest purchases were visitors to Tribal Fusion’s Arts and Entertainment channel.

With the explosion in online media content and advertising, Tribal Fusion ensures that high-quality advertisers and publishers have access to a broad range of tools to reach their target audiences and increase their revenue potential. Exponential’s suite of complimentary brands offers the most robust, dynamic, scalable solutions that leverage the company’s proprietary technology.

About Exponential(TM) Interactive, Inc.

Exponential(TM) is a technology-driven media services company that delivers innovative products and services offering various types of digital marketing to meet the demands of advertisers and publishers. Representing over 1,500 of the key vertical publishers on the Net today, and as the partner of choice for many of the world’s leading advertising agencies and advertisers for their online campaigns, the company offers a fully integrated suite of online advertising solutions, including brand and CPM advertising, performance marketing, lead generation, local search, online shopping portal and contextual solutions. Each of Exponential’s businesses — Tribal Fusion(R), FullTango(TM), LeadGenuity(TM), EchoTopic(TM) — brings state-of-the-art optimization technology and expertise, generating 25 billion online ad impressions per month, reaching over 75% of the US Internet users and 232 million consumers worldwide. Exponential(TM) Interactive, Inc. is privately held and headquartered in Emeryville, CA and has offices throughout the United States and in London and India. For more information, please call 510.250.4018 or visit: http://www.exponential.com/

    Media Contact:    Lauren Karp    Trier and Company for Exponential    Lauren@triercompany.com    415-533-4000  

Tribal Fusion

CONTACT: Lauren Karp of Trier and Company, +1-415-533-4000,Lauren@triercompany.com, for Exponential

Web site: http://www.tribalfusion.com/http://www.exponential.com/