Yahoo Adds Coverage From CNBC to Its Site TV-Web Partnership to Benefit Both Sides

By Brian Stelter

Yahoo Finance, the most popular business news Web site, was beginning to distribute content from the business news channel CNBC on Wednesday.

Executives said the agreement would add to Yahoo’s video options and enhance the visibility of CNBC.com.

“We’re bringing together the leader on television with the leader online for financial content,” said Scott Moore, the head of media for Yahoo.

The Yahoo deal is CNBC’s first prominent relationship with an online portal, and it represents the first time either company has committed to a global content syndication deal.

Although CNBC is the dominant business brand on U.S. television, its Web site has struggled to gain market share.

The site’s traffic has tripled since a highly publicized reintroduction a year ago, but it still averaged only 538,000 unique visitors in November, according to the company comScore, which measures Internet use.

Yahoo Finance, which attracted 13.8 million visitors in November, will provide a much broader platform for the network’s content.

The agreement calls for CNBC video and CNBC.com articles to appear on the Yahoo Finance site.

Yahoo already distributes videos from some other providers, including the Fox Business Network, CNN, the BBC and The New York Times, which publishes the International Herald Tribune.

CNBC.com publishes 100 to 150 videos each weekday; several dozen of those will appear on Yahoo’s site.

The arrangement will also provide Yahoo with content for its 21 international financial sites.

Facing stiffer competition from two main rivals, MSN Money and AOL Money & Finance, Yahoo has made several recent moves to solidify its leadership position in financial news. The site has added new content partners and plans to introduce an online program covering technology stocks next month.

Originally published by The New York Times Media Group.

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