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Arizona State University's W. P. Carey School of Business Connects To MBA Students Through ActiveAccess Desktop Application

Posted on: Thursday, 13 December 2007, 12:00 CST

BIA Information Network (http://www.activeaccess.com), a leading provider of private-label desktop applications, announced today it has teamed with Arizona State University's W. P. Carey School of Business (http://wpcarey.asu.edu/) to launch its ActiveAccess branded desktop application for a new portal website available to communicate better with all MBA students and alumni. The ActiveAccess program, a light-weight download that continuously streams onto a PC, is available through the graduate career management section of the W. P. Carey School of Business website at http://wpcarey.asu.edu/mba/career/ActiveAccess/Sign_Up.cfm.

The application has been designed to keep the 1,200 students and many alumni connected to and aware of the W. P. Carey School's upcoming programs, recruitment events, and campus announcements. It also provides research tips, targeted messages to students who provide a profile of their interests, and real-time weather reports.

"We are looking at the ActiveAccess application as a convenient one-stop icon that will connect students to all of our resources on the career management website," Guy Groff, director of the School's graduate career management center said. "It helps us break through the communication logjam of email and the Internet by conveniently residing on the computer desktop, and it truly was the best tool we had come across to engage actively with our students and former students."

ActiveAccess desktop applications are small, non-intrusive programs containing no adware, spyware or spam. They can be installed at work or at home and will not slow down a company's network or use much RAM or hard drive space.

"Creating an effective way for the W. P. Carey School to actively speak to its students and alumni is how ActiveAccess provides benefit, particularly to its university clients," said Rodger Melchori, director of sales for BIA Information Network. "When students have easy access to real-time campus programming information it translates to higher attendance at events and an overall greater use of the resources a school provides."

About W. P. CAREY SCHOOL OF BUSINESS

The nationally ranked W. P. Carey School of Business at Arizona State University is home to nine research centers that serve as a link between the local, state, national and international business communities and the creative and intellectual resources of the school. The W. P. Carey School also publishes Knowledge@W. P. Carey, a bi-weekly online resource that offers the latest business insights, information and research from a variety of sources. For more information please visit http://wpcarey.asu.edu and http://knowledge.wpcarey.asu.edu.

About BIA Information Network

BIA Information Network, LLC, (BIN), a subsidiary of BIA Financial Network, Inc., is a Chantilly, Va.-based company focused on providing new media solutions for the university, association, government, and media industries. BIN's premier product, ActiveAccess, is a private-label desktop application that has the ability to deliver customized interactive content directly to any computer desktop. ActiveAccess supports marketing initiatives by fostering brand loyalty and engagement with targeted audiences. Current clients include: George Washington University, Penn State University, Arizona State University, Entercom Communications Corporation, Gray Television Incorporated, Meredith Corporation, and Nexstar Broadcasting. More than one million users currently use an ActiveAccess application every month. Further information is available at: http://www.activeaccess.com/.

Source: Business Wire

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