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Customer Acquisition Network Subsidiary Receives Yahoo! Certification

Posted on: Tuesday, 18 December 2007, 09:00 CST

Customer Acquisition Network, Inc. (OTCBB: CACN) announced today that its wholly owned subsidiary, interCLICK (www.interclick.com), one of the nation's largest online advertising networks, has been approved to serve third party ads directly on Yahoo! (NASDAQ: YHOO) and throughout its network of properties. The certification of interCLICK's proprietary ad server will allow the Company to significantly expand its audience by adding several million unique Yahoo! users. This certification will help fuel interCLICK's continued growth in the coming quarters. interCLICK's proprietary behavioral targeting technology relies on the ability to reach a large number of unique users. interCLICK currently reaches approximately 100 million unique US visitors per month, according to leading online audience measurement firm comScore. The technology provides advertisers access to users across multiple channels who have displayed certain behaviors while surfing online and will pinpoint those users later on in off content environments.

"Behavioral targeting is something almost all of our major advertisers are asking about," said interCLICK President Michael Katz. "With expanded reach, we will not only be able to identify and categorize more unique behaviors, but we will be able to provide advertisers with a broader subset of users. The end result is that interCLICK will be able to serve more targeted ads to more people and generate more revenues on behalf of our advertisers."

About Customer Acquisition Network

Customer Acquisition Network, Inc. is an emerging leader in the results-based Internet multi-channel network business. Customer Acquisition Network was formed to build an integrated, multi-channel network that provides advertisers the ability to drive high-volume, high-quality customer leads and acquisitions, and refocus ad dollars quickly based upon ROI. For more information about Customer Acquisition Network, visit www.customeracquisitionnetwork.com.

The Company's wholly owned subsidiary, interCLICK, combines advanced behavioral targeting technology with a transparent marketplace to create a highly effective advertising platform which delivers dramatically higher response rates than traditional ad networks, helping advertisers increase brand awareness, catalyze customer action and improve ROI on their advertising spend.

For more information on Customer Acquisition Network, Inc. (www.customeracquisitionnetwork.com) or its wholly owned subsidiary (www.interclick.com), please call 877-712-0007.

Source: Business Wire

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