PlayFirst and RockYou Announce Partnership to Roll Out Successful Casual Games on Social Networks
Posted on: Wednesday, 19 December 2007, 09:00 CST
SAN FRANCISCO, Dec. 19 /PRNewswire/ -- PlayFirst, a leading publisher of casual games, and RockYou, the leading publisher of applications and widgets on the web, today announced a joint initiative to distribute the first casual game, Wedding Dash(TM), on social networking sites beginning with Facebook(R). A first for both of the companies, the distribution and integration of casual games onto social networks will create a new way for users to engage with casual game content and will open an avenue for audiences to receive promotions from PlayFirst.
(Logo: http://www.newscom.com/cgi-bin/prnh/20051004/SFTU029LOGO)
As more users find and share content with friends in centralized locations, like social networks, game publishers will need to give users access when and where they want it. The PlayFirst and RockYou partnership marries the expertise of two leading companies that understand the needs of their users and the importance and urgency of migrating successful game experiences onto social networks.
"Playing games is one of the most popular ways for the people most active on social networks to spend their time," said Ro Choy, vice president of business development for RockYou. "RockYou is thrilled to partner with an experienced leader such as PlayFirst to distribute their hit casual games to the social networks we reach and provide them with an opportunity to explore a wider audience and create yet another revenue stream for their titles."
"The importance of innovative distributors like RockYou is that they enable companies like PlayFirst, who have deeply engaging intellectual property, to leverage the audiences of Facebook and other social networks to attract more users," said Rich Roberts, vice president of sales and business development, PlayFirst. "It has always been a PlayFirst goal to reach casual gamers wherever they play and we view social networks as the next great internet platform."
PlayFirst's Wedding Dash is a top selling game evolving from the wildly successful Diner Dash(R) franchise, which has garnered more than 200 million downloads across the PC, Mac, mobile and handheld platforms. With PlayFirst's new game application, Facebook users will be able to challenge their friends in an exciting game to determine who can plan the ultimate wedding.
For more information about PlayFirst and its casual games community, please visit http://www.playfirst.com/ or http://www.dinerdash.com/.
About RockYou
RockYou is a leading developer and publisher of widgets and applications on the web. RockYou widgets include photo slideshows, glitter text, voicemail accessories and custom Facebook applications that are simple to use and enable people to frequently personalize their online style and engage with their friends. Founded in 2006, RockYou has over 38 million users, serving over 180 million widget views per day in more than 200 countries. RockYou applications easily integrate across all social networks including, Facebook, MySpace, Bebo, Friendster, Tagged and hi5. RockYou's results-focused advertising platform is the largest Ad Network on Facebook and the most dynamic method for rapidly acquiring Facebook application users. New applications can reach over 100k users in 24 hours, spanning a suite of applications across multiple publishing partners. Headquartered in San Mateo, California, RockYou is funded by Sequoia Capital, Partech International and Lightspeed Venture Partners. For more information, please visit http://rockyou.com/corp/about.php.
About PlayFirst, Inc.
PlayFirst is a leading publisher focused on creating shared casual game experiences around lasting original brands. Committed to building casual game play rich in story and character, PlayFirst works with talented internal and external developers to bring mass market games to multiple platforms, including PC, Mac, mobile, handheld and console. The company's portfolio includes the world-renowned Diner Dash(R) franchise, as well as top-selling games such as Wedding Dash(TM), Chocolatier(R), and Dream Chronicles(TM). Founded in 2004, PlayFirst is funded by Mayfield Fund, Trinity Ventures, Rustic Canyon Partners and DCM. For more information visit http://www.playfirst.com/ and http://www.dinerdash.com/.
PlayFirst, the PlayFirst logo, Wedding Dash, Diner Dash, Chocolatier and Dream Chronicles are trademarks of PlayFirst, Inc. PlayFirst, the PlayFirst logo, Chocolatier and Diner Dash are registered trademarks in the U.S.
Photo: http://www.newscom.com/cgi-bin/prnh/20051004/SFTU029LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com
PlayFirst, Inc.
CONTACT: Vanessa Camones of Three-Forty Communications, +1-408-603-6571,vanessa@three-forty.com, for PlayFirst, Inc. and RockYou; or Kirem Marnett, ofPlayFirst, Inc., +1-415-874-2665, kirem@playfirst.com
Web site: http://www.playfirst.com/http://rockyou.com/corp/about.phphttp://www.dinerdash.com/
Source: PRNewswire
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