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HUPO.TV, One of China's Most Popular Online Video Websites, Signs Exclusive Partnership With Top Chinese National Radio Station Music Radio

Posted on: Wednesday, 26 December 2007, 15:00 CST

LOS ANGELES, Dec. 26 /PRNewswire/ -- Leading Chinese online video site Hupo.TV (hupotv.com) with over 30 million monthly unique visitors, announced today that it is expanding into the online music industry by signing a long term exclusive deal with pop, music focused radio station Music Radio headquartered in Beijing. Music Radio is part of China Central People Broadcasting Station.

Hupo.TV and Music Radio's partnership includes the following areas of cooperation:

-- Hupo.TV will manage Music Radio's website (http://www.musicradio.cc/) and look to enhance its user experience thru providing radio streaming and Music Videos over the internet -- Hupo.TV will promote online Music Radio China's nation wide offline events and be the exclusive video partner for such events including the Annual Music Radio China Top Music Chart award show, the most important Chinese Music Award in China. In addition, Hupo.TV will also get to promote certain additional events thru Music Radio. -- Hupo.TV will promote Music Radio China events across its website which receives greater then 30 million unique users per month, making Hupo.TV one of the largest sites in China.

Working with one of the most popular music radio stations, represents a landmark step for Hupo.TV as it moves into the online music arena.

"I am quite pleased with the opportunity to work with Music Radio. We plan to give Music Radio's audience more compelling ways to enjoy music online," said Hupo.TV CEO Davis Li.

Hupo.TV, headquartered in Shanghai and launched in 2005, offers an appealing combination of technology, content, and viral channels while providing users the freedom to produce, edit and share videos online. With over 30 million unique visitors per month, Hupo.TV has created a winning online platform.

Music Radio is the largest music radio station in China with national coverage, and is a subsidiary of China Central People's Broadcasting.

Hupo.TV is backed financially by BroadWebAsia. Founder and BroadWebAsia Chairman Brad Greenspan works directly with experienced Chinese Internet Entrepreneurs to provide strategy, traffic, and technology while taking partnership stakes in a network of fast growing websites in the video, social networking, search, and entertainment areas.

"This partnership demonstrates the opportunity that exists in the convergence of music, technology, and online video," said BroadWebAsia Chairman Brad Greenspan. "Hupo.TV continues to be a leader and innovator in the online entertainment space and has become a desired partner by top content and entertainment providers. The Chinese Internet is on the verge of tremendous growth over the next 2-3 years to 250 million users. Hupo.TV and Music Radio are both forward thinking and innovative partners that will bring value to both of their audiences thru this relationship."

BroadWebAsia plans to expand its operations greatly in 2008 and is currently in discussions with several strategic partners on providing additional growth capital for new BroadWebAsia ventures and projects.

Hupo.TV, recognized recently by PC World China as one of the top 10 video sites in China, is known for its original and contagious/viral content that keeps the consumers coming back for more. The video delivery technology is a cutting edge, streaming platform that optimizes the efficiency of bandwidth usage. This provides video content suppliers with the ability to broaden the viewer base for their videos without compromising their copyright security. The site is also a media platform that stimulates the creation of new, innovative user generated content and provides users with all of the essential tools to produce, edit, and share videos. The company is an ideal partner for traditional media companies as each channel can be branded to meet the partner's requirements. Hupo.TV.com recently announced a deal with ESPNStar Sports to display and promote their content which provides a model for future media partnerships. Hupo.TV.com also is also focused on creating original webpisodes and programming for partners.

A visionary who was one of the first to recognize the untapped potential of the Internet as a social networking environment, Brad Greenspan founded MySpace and launched a social phenomenon that has revolutionized the way people communicate. After tracking the speed which Friendster was growing and the growing trend in social network users, Greenspan launched MySpace in August 2003 as a division of publicly traded eUniverse which he founded in 1999. Greenspan served as Chairman & CEO during Myspace's creation, launch, and while Myspace was put on a viral growth trajectory which has only now started to ebb. Prior to Myspace, while CEO of eUniverse, Greenspan built a network of websites that grew in 24 months from 300,000 to approximately 20 million unique visitors a month. Greenspan then leveraged this audience and platform into building and providing critical mass for eUniverse's Myspace division.

About BroadWebAsia / Brad Greenspan / LiveUniverse

BroadWebAsia invests in and supports fast growing network of entertainment websites in China. In addition to being the majority stake holder in BroadWebAsia and its Chairman, Brad Greenspan (http://www.bradgreenspan.com/) is also the Founder of LiveUniverse, the rapidly growing online entertainment network which includes more than 20 websites and reaches over 35 million unique users per month across the United States, Europe, and Canada

LiveUniverse; BroadWebAsia

CONTACT: Diane Shader Smith of Rogers & Cowan, +1-310-386-6803, forLiveUniverse, and BroadWebAsia

Web site: http://www.bradgreenspan.com/http://www.hupotv.com/

Source: PRNewswire

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