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Identity Fraud Protection Services: Double Digit Growth to Continue, Yet Confusion and Usability Issues Threaten Market Share

Posted on: Wednesday, 2 January 2008, 09:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c78290) has announced the addition of "Identity Fraud Protection Services: Double Digit Growth to Continue, Yet Confusion and Usability Issues Threaten Market Share" to their offering.

Due to the confusion and fear of consumers, identity fraud protection services are a marketer's dream: three out of four consumers believe that identity fraud is on the rise, despite steady declines in the crime over the past three years. The industry has responded to this growing awareness and concern with an array of direct-to-consumer services, such as credit monitoring, fraud alerts, data mining and most recently, credit freezes. This report provides a comprehensive assessment of the primary identity safety services, building upon robust consumer survey data on preferences, behaviours and attitudes. Leveraging qualitative data from in-depth vendor interviews, an analysis of the leading identity protection service providers is also featured, including, among others, Equifax, Experian, TransUnion, Fair Isaac, LifeLock, Debix, FraudStop (Identity Safeguards), Identity Guard (Intersections) and TrustedID.

Primary Questions

-What are the five factors that will determine success in this market space?

-What are the overall measures of impact of new accounts fraud?

-How many consumers are using credit monitoring services, fraud alerts and credit

freezes?

-Which services provide the best value, both for consumers and for financial institutions

from the partnership perspective?

-Which vendors are major players in the identity fraud protection services market, and

what is the competitive differentiation for each provider?

Audience:

Financial institutions (FIs)

Identity protection vendors

Consumer organizations

Government agencies

Companies Mentioned:

Affinion Group

AIG

Bank of America

Citibank

Debix

Equifax

Experian

Fair Isaac

Identity Safeguards

Intersections

Jack Henry & Associates

LifeLock

Lloyd's of London

TransUnion

TrustedID

Truston

Wachovia

Wells Fargo

xaR International

Yahoo!

For more information, visit http://www.researchandmarkets.com/reports/c78290

Source: Business Wire

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